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Resort destinations [electronic resource] : evolution, management and development / Bruce Prideaux.
by Prideaux, B. (Bruce) | ScienceDirect (Online service). Publisher: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, c2009Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4791]
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Sport facility operations management [electronic resource] : a global perspective / Eric C. Schwarz, Stacey A. Hall and Simon Shibli.
by Schwarz, Eric C | Hall, Stacey A | Shibli, Simon | ScienceDirect (Online service). Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2010Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 613.7]
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Marketing communications in tourism and hospitality [electronic resource] : concepts, strategies and cases / Scott McCabe.
by McCabe, Scott. Edition: 1st ed.Publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009Other title: Marketing communications in tourism & hospitality.Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.688]
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100 great marketing ideas [electronic resource] : from leading companies around the world / Jim Blythe.
by Blythe, Jim. Publisher: Singapore : Marshall Cavendish Business, 2009Other title: One hundred great marketing ideas | Hundred great marketing ideas | Great marketing ideas.Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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The entrepreneur's guide to advertising [electronic resource] / James R. Ogden and Scott Rarick.
by Ogden, James R | Rarick, Scott. Publisher: Santa Barbara, Calif. : Praeger, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
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Herd [electronic resource] : how to change mass behaviour by harnessing our true nature / Mark Earls.
by Earls, Mark. Publisher: Chichester, England ; Hoboken, NJ : John Wiley, c2007Other title: How to change mass behaviour by harnessing our true nature.Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/343]
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Marketing in the age of Google [electronic resource] : your online strategy is your business strategy / Vanessa Fox.
by Fox, Vanessa, 1972-. Publisher: Hoboken, N.J. : John Wiley, c2010Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Social media metrics [electronic resource] : how to measure and optimize your marketing investment / Jim Sterne.
by Sterne, Jim, 1955-. Publisher: Hoboken, N.J. : John Wiley, c2010Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Marketing research kit for dummies [electronic resource] / by Michael R. Hyman and Jeremy J. Sierra.
by Hyman, Michael R. (Michael Richard) | Sierra, Jeremy J. Publisher: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.83]
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Data-driven marketing [electronic resource] : the 15 metrics everyone in marketing should know / Mark Jeffery.
by Jeffery, Mark, 1965-. Publisher: Hoboken, N.J. : John Wiley, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
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Consumer behavior knowledge for effective sports and event marketing [electronic resource] / edited by Lynn R. Kahle, Angeline G. Close.
by Kahle, Lynn R | Close, Angeline. Publisher: New York : Routledge, 2011Online access: An electronic book accessible through the World Wide Web; Availability: Items available for reference: Taylor's Library-TU
[Call number: 796.0698]
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90 days to success marketing and advertising your small business [electronic resource] / Mark Hoxie.
by Hoxie, Mark. Publisher: Boston, MA : Course Technology, Cengage Learning, c2011Other title: Nintey days to success marketing and advertising your small business.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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30 days to online PR & marketing success [electronic resource] : the 30 day results guide to making the most of Twitter, Facebook, LinkedIn, and blogging to grab headlines and get clients / by Gail Z. Martin.
by Martin, Gail, 1962-. Publisher: Pompton Plains, N.J. : Career Press, c2012Other title: Thirty days to online PR & marketing success | 30 day results guide to making the most of Twitter, Facebook, LinkedIn, and blogging to grab headlines and get clients.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Global place branding campaigns across cities, regions, and nations / Ahmet Bayraktar and Can Uslay, editors.
by Bayraktar, Ahmet, 1982- [editor.] | Uslay, Can, 1973- [editor.]. Publisher: Hershey PA : Business Science Reference, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68/8]
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Hospitality marketing / David Bowie, Francis Buttle, Maureen Brookes and Anastasia Mariussen.
by Bowie, David [author.] | Buttle, Francis [author.] | Brookes, Maureen [author.] | Mariussen, Anastasia [author.]. Edition: Third edition.Publisher: London : Routledge, Taylor & Francis Group, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/791068/8]
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Marketing Rural Tourism.
by Saxena, G. Publisher: [Place of publication not identified] : Edward Elgar Publishing : Edward Elgar Publishing, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68/8]
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Driving tourism through creative destinations and activities / Alzbeta Királ̕ʹová [editor].
by Királʹová, Alzbeta [editor.]. Publisher: Hershey, PA : IGI Global, [2017]Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.688]
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The entrepreneur's guide to market research [electronic resource] / Anne M. Wenzel.
by Wenzel, Anne M. Publisher: Santa Barbara, Calif. : Praeger, c2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/3]
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Hospitality marketing and consumer behavior : creating memorable experiences / editor, Vinnie Jauhari, PhD.
by Jauhari, Vinnie [editor.]. Publisher: Toronto ; Waretown, NJ, USA : Apple Academic Press, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 647.94068/8]
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Islamic branding and marketing [electronic resource] : creating a global Islamic business / Paul Temporal.
by Temporal, Paul. Publisher: Singapore : John Wiley & Sons (Asia), c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.802]
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