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Introduction to advertising : understanding and managing the advertising process / Emmanuel Mogaji.
by Mogaji, Emmanuel [author.]. Publisher: Oxon, UK ; New York, NY : Routledge, Taylor & Francis Group, [2021]Copyright date: ©2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Contemporary approaches of digital marketing and the role of machine intelligence / Afzal Sayed Munna, Md Sadeque Imam Shaikh, Baha Uddin Kazi, editors.
by Kazi, Baha Uddin [editor.] | Shaikh, Md Sadeque Imam [editor.] | Munna, Afzal Sayed [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, c2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.84]
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Exploring niche tourism business models, marketing, and consumer experience / Maria Ant�onia Rodrigues, Maria Am�elia Carvalho, editors.
by Carvalho, Maria Am�elia [editor.] | Rodriguess, Maria Ant�onia [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, c2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/791]
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Inclusive community development through tourism and hospitality practices / edited by Vipin Nadda, Faithfull Gonzo, Ravinder Nath Batta, Amit Sharma.
by Nadda, Vipin, 1970- [editor.] | Gonzo, Faithfull, 1974- [editor.] | Batta, Ravinder Nath [editor.] | Sharma, Amit, 1978- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/791]
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Promoting consumer engagement through emotional branding and sensory marketing / [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal.
by Gupta, Monika, 1974- [editor.] | Jindal, Priya, 1978- [editor.] | Bansal, Shubhi, 1997- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 726.209561]
(1).
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Marketing and advertising in the online-to-offline (O2O) world / Hesham Dinana, editor.
by Dinana, Hesham, 1964- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 381]
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Promoting organizational performance through 5G and agile marketing / Jos�e Duarte Santos, Bruno Miguel Sousa.
by Santos, Jose Duarte, 1966- [editor.] | Sousa, Bruno Miguel [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.3/14]
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New governance and management in touristic destinations / Marco Valeri, editor.
by Valeri, Marco [editor] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68]
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Global perspectives on strategic storytelling in destination marketing / Ana Cl�audia Campos, Sofia Almeida, editor.
by Campos, Ana Claudia, 1966- [editor.] | Almeida, Sofia, 1977- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.688]
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Optimizing digital solutions for hyper-personalization in tourism and hospitality / Nuno Gustavo, Joao Miguel Pronto, Luisa Carvalho, and Miguel Belo, Editor.
by Belo, Miguel [editor.] | Carvalho, Lu�isa Cagica [editor.] | Pronto, Joao Miguel [editor.] | Gustavo, Nuno [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2022]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.28555]
(1).
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Handbook of research on resident and tourist perspectives on travel destinations / Patr�icia Pinto and Manuela Guerreiro, editors.
by Pinto, Patr�icia, 1970- [editor.] | Guerreiro, Manuela, 1970- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/791]
(1).
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Handbook of research on social media applications for the tourism and hospitality sector / C�elia M.Q. Ramos, Cl�audia Ribeiro de Almeida, and Paula Odete Fernandes, editors.
by Ramos, C�elia M. Q [editor.] | Almeida, Cl�audia Ribeiro de, 1971- [editor.] | Fernandes, Paula Odete, 1969- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Strategic business models to support demand, supply, and destination management in the tourism and hospitality industry / Luisa Cagica Carvalho, Lurdes Calisto, and Nuno Gustavo, editors.
by Carvalho, Luisa Cagica, 1970- [editor.] | Calisto, Lurdes, 1965- [editor.] | Gustavo, Nuno, 1978- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 910.68/4]
(1).
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Sustainable marketing, branding, and reputation management : strategies for a greener future / edited by Reason Masengu, Stanislas Bigirimana, Option Takunda Chiwaridzo, Ruzive Bensson, and Christina Blossom.
by Bensson, Ruzive [editor.] | Bigirimana, Stanislas [editor.] | Chiwaridzo, Option Takunda [editor.] | Masengu, Reason, 1982- [editor.] | Blossom, Christina [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Handbook of research on achieving sustainable development goals with sustainable marketing / [edited by] Iza Gigauri, Maria Palazzo, Maria Antonella Ferri.
by Gigauri, Iza, 1979- [editor.] | Palazzo, Maria [editor.] | Ferri, Maria Antonella [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.9/27]
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Applications of neuromarketing in the metaverse / edited by Monika Gupta, Kumar Shalender, Babita Singla, Nripendra Singh.
by Gupta, Monika [editor.] | Shalender, Kumar, 1984- [editor.] | Singla, Babita, 1988- [editor.] | Singh, Nripendra, 1975- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8001/9]
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Global applications of the Internet of Things in digital marketing / Arshi Naim, V. Ajantha Devi, editors.
by Naim, Arshi [editor.] | Devi, V. Ajantha [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 004.678]
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Influencer marketing applications within the metaverse / edited by Rohit Bansal, Sikandar Ali Qalati, Aziza Chakir.
by Bansal, Rohit, 1982- [editor.] | Qalati, Sikandar Ali, 1986- [editor.] | Chakir, Aziza, 1984- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
(1).
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Impact of ICTs on event management and marketing / Kemal Birdir, Sevda Birdir, Ali Dalgic, Derya Toksoz, [editors]
by Birdir, Kemal [editor.] | Birdir, Sevda, 1969- [editor.] | Dalgiç, Ali, 1987- [editor.] | Toksoz, Derya, 1990- [editor.]. Publisher: Hershey, PA : Business Science Reference, [2021]Availability: Items available for reference: Taylor's Library-TU
[Call number: 394.2 IMP 2021]
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