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Marketing in the new Asia / edited by Siew Meng Leong, Swee Hoong Ang, Chin Tiong Tan
by Ang, Swee Hoon | Leong, Siew Meng | Tan, Chin Tiong. Publisher: Singapore : McGraw Hill Book Co., c2001Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.80095 MAR]
(1), Taylor's Library-TU
[Call number: 658.80095 MAR]
(1).
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Effective marketing : creating and keeping customers in an e-commerce world / William G. Zikmund, Michael d'Amico
by Zikmund, William G | D'Amico, Michael [(j.a.)]. Edition: 3rd ed.Publisher: Australia : Cincinnati, Ohio : South-Western College Publishing, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ZIK]
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The New York Times guide to marketing / [edited by] Jamie Murphy, Edward J. Forrest.
by Forrest, Edward | Murphy, Jamie, 1950-. Publisher: Cincinnati, Ohio : South-Western College Publishing, [2001]Copyright date: ©2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 NEW 2001]
(2).
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The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin
by Dibb, Sally, 1963- | Simkin, Lyndon, 1961- [(j.a.)]. Edition: 2nd ed.Publisher: London : Thomson Learning, 2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DIB]
(3).
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Marketing planning & strategy : casebook / Subhash C. Jain
by Jain, Subhash C, 1942-. Edition: 6th ed.Publisher: Cincinnati, Ohio : South-Western College Pub., 2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 JAI]
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Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal
by Temporal, Paul. Edition: Rev. edPublisher: Singapore : John Wiley, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827095 TEM]
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
by Clow, Kenneth E | Baack, Donald [(j.a.)]. Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CLO]
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Marketing : concepts and strategies.
by Dibb, Sally, 1963- [author.] | Simkin, Lyndon, 1961- [author.] | Pride, William M, 1942- [author.] | Ferrell, O. C [author.] | Pride, William M, 1942-. Marketing. Edition: 8th edition / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.Publisher: Endover, Hampshire : Cengage Learning, EMEA, [2019]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 DIB 2016]
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Contemporary marketing / Boone & Kurtz.
by Boone, Louis E [author.] | Kurtz, David L [author.]. Edition: 18e[edition].Publisher: Boston, MA : Cengage, [2019]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 BOO 2019]
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Consumer behavior.
by Schiffman, Leon G [author.] | Wisenblit, Joseph [author.]. Edition: Twelfth edition.Global edition / Leon G. Schiffman, Joe Wisenblit.Publisher: Harlow, England : Pearson Education Limited, [2019]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8342 SCH 2019]
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Consumer behaviour / Lennora Putit, Kenny Teoh Guan Cheng, Amily Fikry.
by Lennora Putit [author.] | Cheng, Kenny Teoh Guan | Amily Fikry [author.]. Shah Alam, Selangor : Oxford University Press, 2015Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8342 PUT 2015]
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