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An integrated approach to communication theory and research / edited by Micheal B. Salwen, Don W. Stacks
by Salwen, Michael B | Stacks, Don W. Publisher: Mahwah, New Jersey : Lawrence Erlbaum Associates, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.201 INT]
(1).
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Media and the make-believe worlds of children : when Harry Potter meets Pokémon in Disneyland / Maya Götz ... [et al.].
by Gotz, Maya. Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23083 MED]
(2).
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Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Frederick G. Fico.
by Riffe, Daniel | Lacy, Stephen, 1948- | Fico, Frederick. Edition: 2nd ed.Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23014 RIF]
(1).
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Corporate reputation and the news media : agenda-setting within business news coverage in developed, emerging, and frontier markets / edited by Craig E. Carroll.
by Carroll, Craig E. Edition: 1st ed.Publisher: New York : Routledge, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 COR 2011]
(2).
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Media entertainment : the psychology of its appeal / edited by Dolf Zillmann, Peter Vorderer.
by Zillmann, Dolf | Vorderer, Peter. Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates Publishers, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23019 MED]
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Media diversity and localism : meaning and metrics / edited by Philip M. Napoli.
by Napoli, Philip M. Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23 MED]
(1).
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Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Frederick G. Fico.
by Riffe, Daniel | Lacy, Stephen, 1948- | Fico, Frederick. Edition: 2nd ed.Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23014 RIF]
(1).
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Media management : a casebook approach / George Sylvie ... [et al.].
by Sylvie, George. Edition: 4th ed.Publisher: New York : Lawrence Erlbaum Associates, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23068 MED]
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
by Katz, Helen E. Edition: 3rd ed.Publisher: Mahwah, N.J. : L. Erlbaum Associates, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 659 KAT]
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Communication perspectives on HIV/AIDS for the 21st century / edited by Timothy M. Edgar, Seth M. Noar, Vicki S. Freimuth.
by Edgar, Timothy | Noar, Seth M | Freimuth, Vicki S. Publisher: New York : Lawrence Erlbaum Associates/Taylor & Francis Group, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 362.1969792 COM 2008]
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Mass media effects research : advances through meta-analysis / edited by Raymond W. Preiss ... [et al.].
by Preiss, Raymond W. Publisher: Mahwah, N.J. : L. Erlbaum Associates, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23 MAS]
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Methods of historical analysis in electronic media / edited by Donald G. Godfrey.
by Godfrey, Donald G. Publisher: Mahwah, NJ : Lawrence Erlbaum Associates, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23072 MET]
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