The product manager's handbook / by Linda Gorchels.
By: Gorchels, Linda
.
Publisher: New York : McGraw-Hill, c2012Edition: 4th ed.Description: viii, 392 p. : ill. ; 24 cm.ISBN: 9780071772983 (hbk.); 0071772987 (hbk.).Subject(s): Product management | New products -- MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 3 |
658.8 GOR 2012 (Browse shelf) | 1 | Available | TBSxx,44001,03,AD | 5000126657 |
Includes bibliographical references and index.