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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne.
by Kim, W. Chan | Mauborgne, Renée. Publisher: Boston, Mass. : Harvard Business School Press, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 KIM 2005]
(9).
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne.
by Kim, W. Chan | Mauborgne, Renée. Publisher: Boston, Mass. : Harvard Business Review Press, 2015Other title: How to create uncontested market space and make the competition irrelevant.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 KIM 2015]
(3).
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Innovation management and new product development / Paul Trott.
by Trott, Paul. Edition: 4th ed.Publisher: Harlow : Financial Times/Prentice Hall, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.575 TRO 2008]
(1).
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Product design and development / Karl T. Ulrich, Steven D. Eppinger.
by Ulrich, Karl T | Eppinger, Steven D. Edition: 5th ed.Publisher: New York, N.Y. : McGraw-Hill/Irwin, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.5752 ULR 2012]
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Brand new : solving the innovation paradox--how great brands invent and launch new products, services, and business models / G. Michael Maddock and Luisa C. Uriarte ; with Javier Flaim and Brett S. Miller.
by Maddock, G. Michael, 1965- | Uriarte, Luisa C, 1968- | Flaim, Javier, 1970- | Miller, Brett S, 1969-. Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.575 MAD 2011]
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The management of technology and innovation : a strategic approach / Margaret A. White, Garry D. Bruton.
by White, Margaret A. (Margaret Alice) | Bruton, Garry D. Edition: 2nd ed.Publisher: Mason, OH : South-Western, Cengage Learning, c2011Other title: Technology & innovation.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.514 WHI 2011]
(1).
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Breaking away : how great leaders create innovation that drives sustainable growth-and why others fail / Jane Stevenson, Bilal Kaafarani.
by Stevenson, Jane, 1962- | Kaafarani, Bilal. Publisher: New York, N.Y. : McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4092 STE 2011]
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Not for free : making money in the digital age / by Saul J. Berman.
by Berman, Saul Jay, 1946-. Publisher: Boston, MA : Harvard Business Review Press, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 BER 2011]
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The product manager's handbook / by Linda Gorchels.
by Gorchels, Linda. Edition: 4th ed.Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 GOR 2012]
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