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What is branding? / Matthew Healey.
by Healey, Matthew. Publisher: Singapore : Page One, 2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HEA 2008]
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Green marketing management / Robert Dahlstrom.
by Dahlstrom, Robert. Publisher: Mason, OH : South-Western/Cengage Learning, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DAH 2011]
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Product category management / R. M. Chiplunkar.
by Chiplunkar, R. M. Publisher: New Delhi : Tata McGraw-Hill, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.787 CHI 2011]
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Understanding brands [videorecording]
by Breitenmoser, Kurt | Preston, Luke | Dunn, Andrew | Video Education Australasia. Publisher: Bendigo, Vic. : VEA, 2010Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.827 UND 2010]
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From brand vision to brand evaluation [electronic resource] : the strategic process of growing and strengthening brands / Leslie de Chernatony.
by De Chernatony, L. (Leslie) | ScienceDirect (Online service). Edition: 3rd ed.Publisher: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2010Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.
by Gilmore, James H, 1959- | Pine, B. Joseph. Publisher: Boston, Mass. : Harvard Business School Press, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8343 GIL 2007]
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From concept to consumer : how to turn ideas into money / Phil Baker.
by Baker, Phil, 1943-. Publisher: Upper Saddle River, N.J. : FT Press, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.575 BAK 2009]
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Creating powerful brands / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace.
by De Chernatony, L. (Leslie) | McDonald, Malcolm | Wallace, Elaine. Edition: 4th ed.Publisher: Oxford : Elsevier/Butterworth-Heinemann, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DEC 2011]
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New food product development : from concept to marketplace / Gordon W. Fuller.
by Fuller, Gordon W. Edition: 3rd ed.Publisher: Boca Raton, FL : CRC Press/Taylor & Francis, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 664.00688 FUL 2011]
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From imagination to innovation : new product development for quality of life / A. Coskun Samli.
by Samli, A. Coskun. Publisher: New York : Springer, 2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 303.483 SAM 2011]
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The product manager's handbook / by Linda Gorchels.
by Gorchels, Linda. Edition: 4th ed.Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 GOR 2012]
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Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover.
by Moffitt, Sean | Dover, Mike. Publisher: New York, N.Y. : McGraw-Hill, c2011Other title: Wiki brands.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MOF 2011]
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony.
by De Chernatony, L. (Leslie). Edition: 3rd ed.Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, 2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 DEC 2010]
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Creating powerful brands [electronic resource] / Leslie de Chernatony, Malcolm McDonald and Elaine Wallace.
by De Chernatony, Leslie, 1953- | McDonald, Malcolm | Wallace, Elaine. Edition: 4th ed.Publisher: Amsterdam ; Boston : Butterworth-Heinemann, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Innovation management and new product development / Paul Trott.
by Trott, Paul. Edition: 5th ed.Publisher: Harlow, England : Pearson, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.575 TRO 2012]
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Managing the design factory : a product developer's toolkit / Donald G. Reinertsen.
by Reinertsen, Donald G, 1950-. Publisher: New York, NY : Free Press, c1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.575 REI 1997]
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Retail product management : buying and merchandising / Rosemary Varley.
by Varley, Rosemary, 1959-. Edition: Third edition.Publisher: London : Routledge, Taylor & Francis Group, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.87 VAR 2014]
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Romancing the brand : how brands create strong, intimate relationships with customers / Tim Halloran ; cover design by Adrian Morgan.
by Halloran, Tim, 1969- | Morgan, Adrian. Publisher: San Francisco, California : Jossey-Bass, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
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Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people / Joseph A. Michelli.
by Michelli, Joseph A, 1960-. Publisher: New York : McGraw-Hill Education, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.4092 MIC 2014]
(1), Taylor's Library-TU
[Call number: 658.4092 MIC 2014]
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Environmental marketing : positive strategies for reaching the green consumer / Walter Coddington
by Coddington, Walter. Publisher: N.Y. : McGraw-Hill, 1993Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 COD]
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