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Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Frederick G. Fico.

by Riffe, Daniel | Lacy, Stephen, 1948- | Fico, Frederick.

Edition: 2nd ed.Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23014 RIF] (1).
Analyzing media messages : using quantitative content analysis in research / Daniel Riffe, Stephen Lacy, Frederick G. Fico.

by Riffe, Daniel | Lacy, Stephen, 1948- | Fico, Frederick.

Edition: 2nd ed.Publisher: Mahwah, N.J. : Lawrence Erlbaum, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23014 RIF] (1).
Public relations metrics : research and evaluation / edited by Betteke van Ruler, Ana Tkalac Verčič, and Dejan Verčič.

by Ruler, Betteke van, 1948- | Vercic, Ana Tkalac | Ver♯‍i♯‍, Dejan.

Publisher: New York : Routledge, 2008Availability: Items available for loan: Taylor's Library-TU [Call number: 659.2072 PUB 2008] (2).
Methods of historical analysis in electronic media / edited by Donald G. Godfrey.

by Godfrey, Donald G.

Publisher: Mahwah, NJ : Lawrence Erlbaum Associates, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23072 MET] (1).