Legends in marketing. Shelby D. Hunt / series editor, Jagdish N. Sheth.
By: Hunt, Shelby D
.
Contributor(s): Sheth, Jagdish N.
Series: Legends in marketing.Publisher: New Delhi ;Thousand Oaks : SAGE, c2011Description: 10 v. : ill. ; 25 cm.ISBN: 9788132105206 (set).Other title: Shelby D. Hunt [Portion of title].Subject(s): Hunt, Shelby D | Marketing | Marketing researchDDC classification: 658.80092 | Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 8 |
658.80092 HUN 2011 (Browse shelf) | Vol. 1 | 1 | Available | TBSxx,44001,03,AD | 5000124799 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8 |
658.80092 HUN 2011 (Browse shelf) | Vol. 10 | 1 | Available | TBSxx,44001,03,AD | 5000124820 | |
| Graduate Collection | Taylor's Library-TU | 658.80092 HUN 2011 (Browse shelf) | Vol. 2 | 1 | Available | TBSxx,44001,03,AD | 5000124805 | ||
| Graduate Collection | Taylor's Library-TU | 658.80092 HUN 2011 (Browse shelf) | Vol. 3 | 1 | Available | TBSxx,44001,03,AD | 5000124806 | ||
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26, Side 2, TierNo 2, BayNo 1 |
658.80092 HUN 2011 (Browse shelf) | Vol. 4 | 1 | Available | TBSxx,44001,03,AD | 5000124807 | |
| Graduate Collection | Taylor's Library-TU | 658.80092 HUN 2011 (Browse shelf) | Vol. 5 | 1 | Available | TBSxx,44001,03,AD | 5000124808 | ||
| Graduate Collection | Taylor's Library-TU | 658.80092 HUN 2011 (Browse shelf) | Vol. 6 | 1 | Available | TBSxx,44001,03,AD | 5000124809 | ||
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8 |
658.80092 HUN 2011 (Browse shelf) | Vol. 7 | 1 | Available | TBSxx,44001,03,AD | 5000124810 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8 |
658.80092 HUN 2011 (Browse shelf) | Vol. 8 | 1 | Available | TBSxx,44001,03,AD | 5000124586 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 8 |
658.80092 HUN 2011 (Browse shelf) | Vol. 9 | 1 | Available | TBSxx,44001,03,AD | 5000124744 |
Includes bibliographical references and index.
v. 1. Marketing theory: the nature and scope of marketing -- v. 2. Marketing theory: philosophy of science foundations of marketing -- v. 3. Marketing theory: philosophy of science controversies in marketing -- v. 4. Channels of distribution -- v. 5. Macromarketing, ethics, and social responsibility: The development period -- v. 6. Macromarketing, ethics, and social responsibility: the research tradition period -- v. 7. Marketing management and strategy -- v. 8. Relationship marketing -- v. 9. Resource-advantage theory: the development period -- v. 10. Resource-advantage theory: the research tradition period.