Taylor's Library

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Consumer behavior / Roger D. Blackwell, Paul W. Miniard and James F. Engel.

by Blackwell, Roger D | Engel, James F | Miniard, Paul W.

Edition: Ninth editionPublisher: Ft. Worth, Tex. : Harcourt College Publishers, [2001]Copyright date: ©2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 BLA] (8).
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Advertising research : the Internet, consumer behavior, and strategy / George Zinkhan, editor.

by Zinkhan, George M. (George Martin) | American Marketing Association.

Publisher: Chicago, Ill. : American Marketing Association, c2000Other title: Internet, consumer behavior, and strategy.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1072 ADV] (2).
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] Kelly L. Haws, William O. Bearden, Richard G. Netemeyer.

by Netemeyer, Richard G, 1956- | Haws, Kelly L | Bearden, William O, 1945-. Handbook of marketing scales.

Edition: 3rd ed.Publisher: Los Angeles : SAGE, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 HAN 2011] (2).
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Consumer behaviour : an asia pacific approach / Roger D. Blackwell ... [et.al].

by Blackwell, Roger D.

Publisher: Australia : Thomson, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 CON] (1).
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Essentials of marketing / Jim Blythe, Jane Martin.

by Blythe, Jim [author.] | Martin, Jane (Lecturer in marketing) [author.].

Edition: Seventh edition.Publisher: Harlow, England : Pearson Education Limited, [2019]Copyright date: ©2019Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BLY 2019] (1). On order (1).
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Artificial intelligence marketing and predicting consumer choice : an overview of tools and techniques / Steven Struhl.

by Struhl, Steven M [author.].

Publisher: London : Kogan Page Limited, 2017Copyright date: ©2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.800285/63] (1).
Marketing : the basics / Karl Moore and Niketh Pareek.

by Moore, Karl, 1955- | Pareek, Niketh.

Publisher: London : Routledge, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MOO] (1).
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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel.

by Blackwell, Roger D | Miniard, Paul W | Engel, James F.

Edition: 10th editionPublisher: Mason, Ohio : Thomson Business and Economics, 2006Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 BLA] (3).
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Critical marketing studies / edited by Mark Tadajewski and Pauline Maclaran.

by Tadajewski, Mark | Maclaran, Pauline.

Publisher: Los Angeles, Calif. : SAGE, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CRI 2009] (3).
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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel ; adapted by Pai Di-ching, Norjaya Mohd. Yasin, Wan Jooria Hood.

by Blackwell, Roger D | Miniard, Paul W | Engel, James F.

Publisher: Singapore : Cengage Learning Asia, [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 BLA 2012] (9).
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Consumer behavior and marketing action / Henry Assael.

by Assael, Henry.

Edition: 6th ed.Publisher: Cincinnati, Ohio : South-Western College Pub., 1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 ASS] (3).
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Consumer behaviour / Lennora Putit, Kenny Teoh Guan Cheng, Amily Fikry.

by Lennora Putit [author.] | Cheng, Kenny Teoh Guan | Amily Fikry [author.].

Shah Alam, Selangor : Oxford University Press, 2015Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8342 PUT 2015] (1).
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