Taylor's Library

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Advertising media planning / Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron

by Sissors, Jack Zanville, 1919- | Baron, Roger B | Ephron, Erwin.

Edition: 6th ed.Publisher: Chicago, IL : McGraw-Hill, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 SIS] (3).
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 3rd ed.Publisher: Mason, Ohio : Thomson/South-Western, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 OGU] (4).
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Advertising media A to Z : the definitive resource for media planning, buying, and research / Jim Surmanek.

by Surmanek, Jim.

Publisher: New York, N.Y. : McGraw-Hill, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.103 SUR] (2).
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 4th ed.Publisher: Mason, Ohio : Thomson/South-Western, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 OGU] (5).
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Media planning : a practical guide / Jim Surmanek.

by Surmanek, Jim.

Edition: 3rd ed.Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 SUR] (1).
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Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder.

by Calder, Bobby J | J.L. Kellogg Graduate School of Management.

Publisher: Hoboken, N.J. : John Wiley, c2008Other title: Kellogg on advertising and media..Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 KEL] (2).
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Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Chris T. Allen, Richard J. Semenik, Angeline Close Scheinbaum.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J | Scheinbaum, Angeline Close.

Edition: Seventh edition.Publisher: Stamford, CT : Cengage Learning, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 OGU 2015] (1).
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International advertising : realities and myths / edited by John Philip Jones.

by Jones, John Phillip.

Publisher: Thousand Oaks, Calif. : SAGE, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 INT] (2).
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Building buzz : how to reach and impress your target audience / by Marisa D'Vari ; foreword by Susan RoAne.

by D'Vari, Marisa.

Publisher: Franklin Lakes, NJ : Career Press, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 DVA] (1).
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Advertising media workbook and sourcebook [electronic resource] / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan.

by Kelley, Larry D, 1955- | Jugenheimer, Donald W | Sheehan, Kim.

Edition: 4th ed.Publisher: New York : Routledge, 2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 659.111 K294] (1).
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 6th edition.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: Taylor's Library-TU [Call number: 659 KAT 2017] (2).
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 5th ed.Publisher: Mason, OH : South-Western/Cengage Learning, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 OGU 2009] (3).
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Advertising media planning: a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.

by Kelly, Larry D | Jugenheimer, Donald W.

Publisher: New Delhi : Prentice-Hall India, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 KEL] (1).
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No cover image available
Media planning guide Malaysia

Publisher: Kuala Lumpur : Perception Media Sdn Bhd., 2010-Other title: Media planning guide book | Media planning guide.Availability: Items available for loan: Taylor's Library-TU [Call number: 302.23 MED 2010 ] (13).
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Advertising in the digital age [videorecording] / director, Wes Halula ; producers-writers, Jenica Halula, Wes Halula, Daniel W. Long.

by Ceci, Jennifer | Halula, Jenica | Halula, Wes, 1971- | Long, Daniel W.

Publisher: [Owatonna, Minn.] : Learning ZoneXpress, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ADV 2012] (1).
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No cover image available
Mediaweek [electronic resource].

Source: Academic Source CompletePublisher: Brewster, N.Y. : A/S/M Communications, 1991-Other title: Media week.Online access: Abstracts Available: Jan 1998- Available on EBSCOhost. Availability: No items available
The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Edition: 3rd ed.Publisher: Mahwah, N.J. : L. Erlbaum Associates, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 659 KAT] (3).
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Media strategies for marketing places in crisis [electronic resource] : improving the image of cities, countries, and tourist destinations / Eli Avraham and Eran Ketter.

by Avraham, Eli | Ketter, Eran | ScienceDirect (Online service).

Edition: 1st ed.Publisher: Amsterdam : Butterworth Heinemann, 2008Online access: An electronic book accessible through the World Wide Web; click for information Availability: Items available for loan: Taylor's Library-TU [Call number: 338.47910688] (1).
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