Taylor's Library Banner
Image from Google Jackets

Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]

Contributor(s): Publication details: New York : McGraw-Hill Irwin, c2010.Edition: 2nd edDescription: xvii, 398 p. : ill. ; 26 cmISBN:
  • 9780071220286 (pbk.)
  • 0071220283 (pbk.)
Subject(s): DDC classification:
  • 658.83 ESS 2010
Partial contents:
Part 1 The role and value of marketing research information -- Part 2 Designing the marketing research project -- Part 3 Gathering and collecting accurate data -- Part 4 Data preparation, analysis, and reporting the results.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 6

 658.83 ESS 2010 (Browse shelf(Opens below)) 1 Available TBSxx,08010,03,GR 5000108784

Includes bibliographical refereces and index.

Part 1 The role and value of marketing research information -- Part 2 Designing the marketing research project -- Part 3 Gathering and collecting accurate data -- Part 4 Data preparation, analysis, and reporting the results.