Brand babble : sense and nonsense about branding / Don E. Schultz, Heidi F. Schultz.
Publication details: Mason, OH : South-Western/Thomson Learning, c2004.Description: 156 p. : ill. ; 23 cmISBN:- 0538727144 (pbk.)
- 658.827 SCH
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 5 |
658.827 SCH (Browse shelf(Opens below)) | 1 | Available | SOMAC,37000,03,AD | 5000036013 |
Includes bibliographical references and index.