Managing brands : a contemporary perspective / Sylvie Laforet.
Publication details: Maidenhead, Berks. : McGraw-Hill Higher Education, c2010.Description: xxiv, 412 p. : ill. ; 27 cmISBN:- 0077117484 (pbk.)
- 9780077117481 (pbk.)
- 658.827 LAF 2010
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5 |
658.827 LAF 2010 (Browse shelf(Opens below)) | Available | SHTEx,70002,03,GR | 5000024146 |
Includes bibliographical references and index.