B2B branding in Malaysia: a guide to building successful business-to-business brands / Dr. Paul Temporal.
By: Temporal, Paul
.
Publisher: Selangor : Kanyin Publications, c2006Description: xvii, 119 p. ill. ; 23 cm.ISBN: 9834161174 (hbk.); 9789834161170 (hbk.).Other title: Business-to-businesss branding in Malaysia.Subject(s): Brand name products -- Management | Product managementDDC classification: 658.827
Contents:
Acknowledgements - Foreword - Introduction - Ch. 1. What is a brand? - Ch. 2. B2B and B2C branding - Ch. 3. What is the brand plan? - Ch. 4. How to implement and manage the brand strategy? - Ch. 5. Final thoughts.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 5 |
658.827 TEM 2006 (Browse shelf) | 1 | Available | SHTEx,70002,03,CL | 5000104401 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 5 |
658.827 TEM (Browse shelf) | 1 | Available | SOMAC,37000,03,CL | 5000036026 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 5 |
658.827 TEM (Browse shelf) | 1 | Available | SOMAC,37000,03,CL | 5000036019 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.827 TEM Romancing the customer : | 658.827 TEM Romancing the customer : | 658.827 TEM B2B branding in Malaysia: | 658.827 TEM B2B branding in Malaysia: | 658.827 TEM 2001 Romancing the customer : | 658.827 TEM 2006 B2B branding in Malaysia: | 658.827 TEM 2010 Advanced brand management : |
Acknowledgements - Foreword - Introduction - Ch. 1. What is a brand? - Ch. 2. B2B and B2C branding - Ch. 3. What is the brand plan? - Ch. 4. How to implement and manage the brand strategy? - Ch. 5. Final thoughts.