Strategic advertising management / Larry Percy, Richard Elliott.
By: Percy, Larry
.
Contributor(s): Elliott, Richard H.
Publisher: Oxford ; New York : Oxford University Press, 2009Edition: 3rd ed.Description: xviii, 424 p. : ill. (some col.) ; 25 cm.ISBN: 9780199532575 (pbk.); 0199532575 (pbk.).Subject(s): Sales promotion | Advertising -- Management | Strategic planning | Communication in marketingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 7 |
659.1 PER (Browse shelf) | 1 | Available | TBSxx,18002,03,GR | 5000002606 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 7 |
659.1 PER (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 5000002605 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 7 |
659.1 PER (Browse shelf) | 1 | Available | TBSxx,34004,03,GR | 5000002607 |
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| 659.1 PER Strategic advertising management / | 659.1 PER Strategic advertising management / | 659.1 PER Strategic advertising management / | 659.1 PER Strategic advertising management / | 659.1 PER 2021 Strategic advertising management / | 659.1 PRA The practice of advertising / | 659.1 PRI Print's regional design annual 1997 ; September/October 1997 ; vol. li, no. v. |
Includes bibliographical references and index.