Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]
Publication details: New York : McGraw-Hill Irwin, c2010.Edition: 2nd edDescription: xvii, 398 p. : ill. ; 26 cmISBN:- 9780071220286 (pbk.)
- 0071220283 (pbk.)
- 658.83 ESS 2010
Partial contents:
Part 1 The role and value of marketing research information -- Part 2 Designing the marketing research project -- Part 3 Gathering and collecting accurate data -- Part 4 Data preparation, analysis, and reporting the results.
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Shelf location | Call number | Materials specified | Vol info | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 6 |
658.83 ESS 2010 (Browse shelf(Opens below)) | 1 | Available | TBSxx,08010,03,GR | 5000108784 |
Browsing Taylor's Library-TU shelves Close shelf browser (Hides shelf browser)
| 658.83 ESS Essentials of marketing research : | 658.83 ESS Essentials of marketing research : | 658.83 ESS Essentials of marketing research : | 658.83 ESS 2010 Essentials of marketing research / | 658.83 ESS 2010 Essentials of marketing research / | 658.83 GOR Qualitative market research : | 658.83 GRE The handbook for focus group research / |
Includes bibliographical refereces and index.
Part 1 The role and value of marketing research information -- Part 2 Designing the marketing research project -- Part 3 Gathering and collecting accurate data -- Part 4 Data preparation, analysis, and reporting the results.