Relationship marketing in sports [electronic resource] / by Andre Buhler, Simon Chadwick, Gerd Nufer.
By: Buhler, Andre.
Contributor(s): Chadwick, Simon
| Nufer, Gerd | ScienceDirect (Online service).
Publisher: Oxford : Butterworth-Heinemann, 2009Description: 1 online resource.ISBN: 9780750684958; 075068495X.Subject(s): Sports -- Marketing | Relationship marketingGenre/Form: Electronic books.Additional physical formats: No titleDDC classification: 796.0698 Online resources: An electronic book accessible through the World Wide Web; click for information | Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 796.0698 (Browse shelf) | e-book | SHTEx,70005,03,CL,PPT |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 796.0698 Advanced theory and practice in sport marketing | 796.0698 Consumer behaviour in sport and events | 796.0698 Introduction to sport marketing | 796.0698 Relationship marketing in sports | 796.0698 Consumer behavior knowledge for effective sports and event marketing | 796.0698 DAV 2008 The Olympic Games effect : | 796.0698 DAV 2012 The Olympic Games effect : |
Chapter 1: Introduction; Chapter 2: The principles of relationship marketing; Chapter 3: Professional sporting organisations and their relationships; Chapter 4: Relationship marketing in sports - the fan perspective ; Chapter 5: Relationship marketing in sports - the sponsor perspective; Chapter 6: Relationship marketing in sports - the media perspective; Chapter 7: The extended marketing mix of relationship; Chapter 8: Relationship marketing in sports - today and tomorrow.
Electronic reproduction. Amsterdam : Elsevier Science & Technology, 2010. Mode of access: World Wide Web. System requirements: Web browser. Title from title screen (viewed on Jan. 14, 2010). Access may be restricted to users at subscribing institutions.