Voice-of-the-customer marketing : a revolutionary five-step process to create customers who care, spend, and stay / Ernan Roman.
By: Roman, Ernan.
Publisher: New York, N.Y. : McGraw-Hill, c2011Description: xvi, 248 p. : ill. ; 24 cm.ISBN: 9780071740838 (hbk.); 007174083X (hbk.).Subject(s): Relationship marketing | Customer relations | Database marketing | Consumer profilingDDC classification: 658.812Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 1, TierNo 5, BayNo 1 |
658.812 ROM 2011 (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 5000119312 |
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658.812 PIG 2010 Winning with customers : | 658.812 REE 2011 Selling for the long run : | 658.812 REI 2011 The ultimate question 2.0 : | 658.812 ROM 2011 Voice-of-the-customer marketing : | 658.812 ROW 2010 Successful customer service / | 658.812 SER Serving customers | 658.812 SHA 2011 Users not customers : |
Includes index.