The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers / Adam Metz.
By: Metz, Adam
.
Publisher: New York : McGraw-Hill, c2012Description: xxii, 279 p. : ill. ; 24 cm.ISBN: 9780071759182 (hbk.); 0071759182 (hbk.).Subject(s): Customer relations -- Management | Branding (Marketing)DDC classification: 658.812
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.812 MET 2012 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000140046 | ||
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 3 |
658.812 MET 2012 (Browse shelf) | 1 | Available | TBSxx,44001,03,AD | 5000126448 |
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| 658.812 MER May I help you? : | 658.812 MER May I help you? : | 658.812 MET 2012 The social customer : | 658.812 MET 2012 The social customer : | 658.812 MIC Building bridges to customers / | 658.812 MIT 2014 The power of understanding people : | 658.812 MOR Calming upset customers : |
Includes bibliographical references and index.