Winning the customer : turn consumers into fans and get them to spend more / Lou Imbriano, Elizabeth King.
By: Imbriano, Lou.
Contributor(s): King, Elizabeth.
Publisher: New York, N.Y. : McGraw-Hill, c2012Description: xxi, 214 p. ; 24 cm.ISBN: 9780071775267 (hbk.); 0071775269 (hbk.).Subject(s): Marketing | Creative ability in business | Consumer satisfaction![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 1 |
658.802 IMB 2012 (Browse shelf) | 1 | Available | TBSxx,44001,03,CL | 5000126022 |
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658.802 HOO 2017 Marketing strategy & competitive positioning / | 658.802 HOO 2017 Marketing strategy & competitive positioning / | 658.802 HOR 2009 POP! : | 658.802 IMB 2012 Winning the customer : | 658.802 INT 2012 Integrated marketing communications / | 658.802 INT 2012 Integrated marketing communications / | 658.802 INT 2012 Integrated marketing communications / |
Includes index.