Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
By: Keller, Kevin Lane [author.].
Publisher: Harlow, Essex : Pearson Education Limited, [2013]Copyright date: ©2013Edition: 4e [edition]; Global edition.Description: 590 pages : colour illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273779414.Subject(s): Brand name products -- Management | Branding (Marketing) | TrademarksDDC classification: 658.827Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5 |
658.827 KEL 2013 (Browse shelf) | Available | SOMAC,37003,03,RA|SOMAC,37000,03,RA|TBSxx,34005,03,RA|SOMAC,91605,03,RA|SOMAC,91602,03,RM | 5000163496 | ||
Main Collection | Taylor's Library-TU | 658.827 KEL 2013 (Browse shelf) | 1 | Available | SOMAC,91602,03,RM | TBSxx,34005,03,RM | SOMAC,37003,03,RA | SOMAC,37000,03,RA | SOMAC,91605,03,RA | 5000168388 | ||
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5 |
658.827 KEL 2013 (Browse shelf) | 1 | Available | SOMAC,37000,03,RM|SOMAC,37003,03,RA|TBSxx,34005,03,RA|SOMAC,91605,03,RA|SOMAC,91602,03,RM | 5000163180 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5 |
658.827 KEL 2013 (Browse shelf) | 1 | Available | TBSxx,34005,03,RM|SOCxx,37003,03,RA|SOCxx,37000,03,RA|SOCxx,91605,03,RA|SOCxx,91602,03,RM | 5000159718 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5 |
658.827 KEL 2013 (Browse shelf) | 1 | Available | TBSxx,34005,03,RM|SOCxx,37003,03,RA|SOCxx,37000,03,RA|SOCxx,91605,03,RA | 5000159706 |
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658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL 2012 Strategic brand management : | 658.827 KEL 2013 Strategic brand management : | 658.827 KEL 2013 Strategic brand management : | 658.827 KEL 2013 Strategic brand management : | 658.827 KEL 2013 Strategic brand management : |
Includes bibliographical references and index.