Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.
By: Moriarty, Sandra E. (Sandra Ernst)
.
Contributor(s): Mitchell, Nancy | Wells, William.
Publisher: Harlow, Essex : Pearson Education Limited, [2012]Copyright date: ©2012Edition: Ninth edition; Global edition.Description: 685 pages : illustrations (chiefly colour) ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273752929 (paperback).Other title: Advertising and IMC | Advertising & integrated marketing communication.Subject(s): Advertising | Communication in marketingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 5 |
659.1 ADV 2012 (Browse shelf) | Complimentary from: Riekesh Jaikrishin, 4 November 2014 | 1 | Available | SOMAC,37000,03,GR | 5000160439 |
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| 659.1 ADV 2011 Advertising : | 659.1 ADV 2012 Advertising in the digital age | 659.1 ADV 2012 Advertising : | 659.1 ADV 2012 Advertising & IMC : | 659.1 ADV 2018 The advertising handbook / | 659.1 ALB 2020 Copywriting made simple : | 659.1 ALT 2010 Advertising creative : |
Includes bibliographical references and index.