Marketing challenges : cases exercises / Christopher H. Lovelock, Charles B. Weinberg
Contributor(s): Lovelock, Christopher H
| Weinberg, Charles B.
Series: McGraw-Hill series in marketing.Publisher: N.Y. ; Singapore : McGraw-Hill ; McGraw-Hill Book Co., 1993Edition: 3rd ed., Int ed.Description: xxxix, 628 p. ; 24 cm.ISBN: 0071125132.Subject(s): Marketing -- Case studies | Marketing -- Problems, exercises, etcDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | TBSxx,34007,03,CL | 5000014033 |
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