Global marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, Christiane Prange and Donata Vianelli.
By: Alon, Ilan [eauthor.]
.
Contributor(s): Jaffe, Eugene D [author.]
| Prange, Christiane [author.]
| Vianelli, Donata [author.]
.
Publisher: New York ; London : Routledge, Taylor & Francis Group, 2021Edition: Third edition.Description: xxvi, 639 pages : illustrations (black and white, and colour), maps (black and white) ; 26 cm.Content type: text | still image | cartographic image Media type: unmediated Carrier type: volumeISBN: 9780367196080.Subject(s): Marketing![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 8 |
658.84 ALO 2021 (Browse shelf) | Available | SOMMx,13607,03,RA | 5000172317 |
Browsing Taylor's Library-TU Shelves Close shelf browser
658.84 ALB 2016 International marketing and export management / | 658.84 ALB 2016 International marketing and export management / | 658.84 ALI Global e-commerce : | 658.84 ALO 2021 Global marketing : | 658.84 AWA Electronic commerce : | 658.84 BAJ 2012 E-commerce : | 658.84 BER The wireless Web : |
Previous edition: 2017.
Includes bibliographical references and index.