Media analytics : understanding media, audiences, and consumers in the 21st century / edited by C. Ann Hollifield, Amy Jo Coffey.
By: Hollifield, C. Ann [author.].
Contributor(s): Coffey, Amy Jo [author.].
Publisher: New York, NY : Routledge, 2023Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9780429506956; 0429506953; 9780429015878; 0429015879; 9780429015854; 0429015852; 9780429015861; 0429015860.Subject(s): Mass media -- Audiences | Mass media -- Economic aspects | Data mining | Mass media -- Research -- MethodologyDDC classification: 302.23 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 302.23 (Browse shelf) | e-book | SOMAC,91601,03,AD,PPT|SOMAC,91619,03,AD,PPT |
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| 302.23 Media today : | 302.23 World entertainment media : | 302.23 Media activism in the digital age / | 302.23 Media analytics : | 302.23 | 306.4613 Media and the rhetoric of body perfection : | 302.23/023 Careers in communications & media / | 302.23/072 Qualitative research methods for media studies / |