Brand sense : sensory secrets behind the stuff we buy / Martin Lindström ; foreword by Philip Kotler.
By: Lindström, Martin.
Publisher: New York, N.Y. : Free Press, c2005Description: 175 p. : ill. ; 22 cm.ISBN: 9780743267847; 9781439172018 (pbk.).Subject(s): Brand name products | Business names | Advertising -- Brand name products | Advertising -- Psychological aspects | Senses and sensationDDC classification: 658.827Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 658.827 LIN 2005 (Browse shelf) | 1 | Available | SOExx,07016,02,GR | 5000135408 | ||
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5 |
658.827 LIN 2005 (Browse shelf) | 1 | Available | SHTEx,70002,02,GR | 5000104928 |
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658.827 LIG 2016 Six rules of brand revitalization : | 658.827 LIG 2016 Six rules of brand revitalization : | 658.827 LIN Brand sense : | 658.827 LIN 2005 Brand sense : | 658.827 LIN 2005 Brand sense : | 658.827 LUR Brands : | 658.827 MAC 2014 Power branding : |
Free Press trade paperback ed. 2010.
Includes bibliographical references and index.