Diversity in advertising : broadening the scope of research directions / edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt.
Contributor(s): Williams, Jerome D | Lee, Wei-Na | Haugtvedt, Curtis P.
Series: Advertising and consumer psychology. Publisher: Mahwah, N.J. : Lawrence Erlbaum, c2004Description: xxi, 447 p. : ill. ; 24 cm.ISBN: 0805847944 (casebound).Subject(s): Advertising -- Psychological aspects | Communication in marketing | Consumers -- AttitudesDDC classification: 659.108Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 659.108 DIV (Browse shelf) | 1 | Available | SOMAC,37000,03,CL | 5000033013 |
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659.1072 USI 2012 Using qualitative research in advertising : | 659.1072 USI 2012 Using qualitative research in advertising : | 659.1079 CLI Clio awards : | 659.108 DIV Diversity in advertising : | 659.1083 Advertising to children : | 659.108996073 KER 1994 Aunt Jemima, Uncle Ben, and Rastus : | 659.1092 CRU 2010 The man who sold America : |
Includes bibliographical references and indexes.
Contributors - Preface - I. Historical perspectives on diversity and advertising: where we've been and where we're going - II. The dark side of diversity in advertising: discrimination, prejudice, and bias - III. The influencing role language in diversity in advertising - IV. The influencing role of social and information contexts in diversity in advertising - V. The influencing role of source effects in diversity in advertising - VI. Broadening the concept of diversity: giong beyond black and white - Author index - Subject index.