Psychology of advertising [videorecording] : a new century / produced and directed by Phil Rutsohn.
Contributor(s): Rutsohn, Phil
| D.E. Visuals (Firm).
Publisher: Sunrise, Fla. : D. E. Visuals, c1991-c1993Description: 2 videodiscs (DVDs) (44 min.) : sd., col. ; 4 3/4 in.Subject(s): Advertising -- Psychological aspects | Advertising | Marketing | Communication in marketingDDC classification: 659.1 Summary: Part 1 discusses the main attributes of a good advertisement, including originality, dramatic impact, and product awareness promotion. Many examples of good advertising copy are presented. -- Part 2 describes specific advertising techniques, including differential copy advantage, communicating a total concept, visual appeal, clarity, testimonials, presentation of survey results, and comparative advertising.
| Item type | Current location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Media Resources | Taylor's Library-TU | 659.1 PSY (Browse shelf) | Videodisc : Part 1 of 2 | 1 | Available | SOMAC,37000,02,GR | 1000534068 | |
| Media Resources | Taylor's Library-TU | 659.1 PSY (Browse shelf) | Videodisc : Part 2 of 2 | 1 | Available | SOMAC,37000,02,GR | 1001004829 |
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| No cover image available | No cover image available | |||||||
| 659.1 PRI 2010 Creative strategies : | 659.1 PRI 2010 Creative strategies : | 659.1 PRI 2010 | 741.67 PRI 2010 Creative advertising : | 659.1 PSY Psychology of advertising | 659.1 PSY Psychology of advertising | 659.1 RIE Positioning : | 659.1 RIE Positioning : |
Durations: pt. 1, 26 mins; pt. 2, 18 mins.
Part 1 discusses the main attributes of a good advertisement, including originality, dramatic impact, and product awareness promotion. Many examples of good advertising copy are presented. -- Part 2 describes specific advertising techniques, including differential copy advantage, communicating a total concept, visual appeal, clarity, testimonials, presentation of survey results, and comparative advertising.