Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.
By: West, Douglas C
.
Contributor(s): Ford, John B. (John Battice) | Ibrahim, Essam.
Publisher: Oxford ; New York : Oxford University Press, 2006Description: xxviii, 517 p. : ill. ; 25 cm.ISBN: 0199273987 (pbk.); 9780199273987 (pbk.).Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.8101
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.8101 WES (Browse shelf) | 1 | Available | TBSxx,34003,03,GR | 1000514191 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.8101 MIN How to succeed in advertising : | 658.8101 MOR Creating & delivering winning advertising & marketing presentations / | 658.8101 TAY Rigorous magic : | 658.8101 WES Strategic marketing : | 658.8101 WES 2010 Strategic marketing : | 658.8102 Luxury sales force management : | 658.8102 AND Outsourcing the sales function : |
Includes bibliographical references and index.