|
|
YouTube and video marketing : an hour a day / Greg Jarboe.
by Jarboe, Greg, 1949-. Edition: 2nd ed.Publisher: Indianapolis, Ind. : John Wiley, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 JAR 2012]
(1).
|
|
|
Advertising : an integrated marketing communication perspective / George E. Belch ... [et al.].
by Belch, George E. (George Edward), 1951-. Edition: 2nd ed.Publisher: North Ryde, N.S.W. : McGraw-Hill Australia, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ADV 2012]
(1).
|
|
|
Cultural studies and anti-consumerism : a critical encounter / edited by Sam Binkley and Jo Littler.
by Binkley, Sam, 1963- | Littler, Jo, 1972-. Publisher: London : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.3 CUL 2011]
(3).
|
|
|
Globalisation and advertising in emerging economies : Brazil, Russia, India, and China / Lynne Ciochetto.
by Ciochetto, Lynne. Publisher: London ; New York : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 337.091724 CIO 2011]
(1).
|
|
|
Powers of persuasion [electronic resource] : the inside story of British advertising : 1951-2000 / Winston Fletcher.
by Fletcher, Winston | ebrary, Inc. Publisher: Oxford ; New York : Oxford University Press, 2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.10941]
(1).
|
|
|
Advertising empire [electronic resource] : race and visual culture in imperial Germany / David Ciarlo.
by Ciarlo, David | ebrary, Inc. Publisher: Cambridge, Mass. : Harvard University Press, c2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.10943/09034]
(1).
|
|
|
The Handbook of Managing and Marketing Tourism Experiences.
by Sotiriadis, Marios | Gursoy, Dogan. Publisher: Bingley : Emerald Group Publishing Limited, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 330]
(1).
|
|
|
Marketing today's academic library [electronic resource] : a bold new approach to communicating with students / Brian Mathews.
by Mathews, Brian (Brian Scott) | ebrary, Inc. Publisher: Chicago : American Library Association, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 021.7]
(1).
|
|
|
The persuasive power of campaign advertising [electronic resource] / Travis N. Ridout, Michael M. Franz.
by Ridout, Travis N, 1974- | Franz, Michael M, 1976- | ebrary, Inc. Publisher: Philadelphia : Temple University Press, 2011Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 324.7/30973]
(1).
|
|
|
The media handbook [electronic resource] : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
by Katz, Helen E. Edition: 4th ed.Publisher: New York : Routledge, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659]
(1).
|
|
|
Brand Sense : Warum wir starke Marken fühlen, riechen, schmecken, hören und sehen können / Martin Lindstrom; Petra Pyka Publisher: Frankfurt/M. : Campus Verlag, 2011Availability: No items available
|
|
|
The big book of curiosity Edition: 2nd ed.Publisher: [Kuala Lumpur] : Universal McCann, [2010]Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.113 BIG 2010]
(1).
|
|
|
Types of Advertising [electronic resource] / Melba Yanez.
by Yanez, Melba. Publisher: Delhi : White Word Publications, 2012Other title: Most advertising doesn't work!.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.101]
(1).
|
|
|
Promotional media and promotional content in marketing [electronic resource] / Andrea Farrington.
by Farrington, Andrea. Publisher: New Delhi : World Technologies, 2012Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
(1).
|
|
|
"Ask the man who owns one" [electronic resource] : an illustrated history of Packard advertising / Arthur W. Einstein ; foreword by Steven Rossi.
by Einstein, Arthur W, 1933-. Publisher: Jefferson, N.C. : McFarland & Co., c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.19/6292220973]
(1).
|
|
|
Flash advertising [electronic resource] : flash platform development of microsites, advergames, and branded applications / Jason Fincanon.
by Fincanon, Jason. Publisher: Amsterdam ; Boston : Focal Press, c2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 006.6/96]
(1).
|
|
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- | Belch, Michael A. Edition: 9th edition.Global edition.Publisher: New York : McGraw-Hill/Irwin, [2012]Copyright date: ©2012Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1 BEL 2012]
(1), Taylor's Library-TU
[Call number: 659.1 BEL 2012]
(5).
|
|
|
Advertising age : the principles of advertising and marketing communication at work / Esther Thorson, Margaret Duffy.
by Thorson, Esther | Duffy, Margaret. Edition: 1st ed.Publisher: Mason, Ohio : South-Western, Cengage Learning, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.10973 THO 2012]
(1).
|
|
|
Advertising, the media and globalisation : a world in motion / John Sinclair.
by Sinclair, John, 1944-. Publisher: London : Routledge, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 SIN 2012]
(1).
|
|
|
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: 6th ed.Publisher: Upper Saddle River, NJ : Pearson Education, c2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CLO 2014]
(1).
|