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Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]
by Boyd, Harper W | Larreche, Jean-Claude | Mullins, John | Walker, Orville C | Walker, Orville C. Marketing strategy. Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAR]
(5).
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A framework for marketing management / Philip Kotler
by Kotler, Philip. Edition: 2nd ed.Publisher: Upper Saddle River, New Jersey : Prentice Hall, [2003]Copyright date: ©2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
(1).
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Six sigma for marketing processes : an overview for marketing executives, leaders, and managers / Clyde M. Creveling, Lynne Hambleton, Burke McCarthy.
by Creveling, Clyde M, 1956- | Hambleton, Lynne | McCarthy, Burke. Publisher: Upper Saddle River, NJ : Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 CRE]
(1).
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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
by Lovelock, Christopher H | Wirtz, Jochen. Edition: Seventh edition.Global edition.Publisher: Harlow, Essex : Pearson Education, 2011Copyright date: ©2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LOV 2011]
(5).
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Marketing management : an asian perspective / Philip Kotler ... [et al.]
by Philip, Kotler. Publisher: Singapore : Prentice Hall, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
(3).
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Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
by Perreault, William D., Jr | Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome). Edition: 19th ed.Publisher: New York : McGraw-Hill/Irwin, c2014Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 PER 2014]
(2), Taylor's Library-TU
[Call number: 658.8 PER 2014]
(1).
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Strategic marketing / David W. Cravens, Nigel F. Piercy.
by Cravens, David W | Piercy, Nigel. Edition: 10th ed.Publisher: New York, NY : McGraw-Hill, 2013Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 CRA 2013]
(1), Taylor's Library-TU
[Call number: 658.8 CRA 2013]
(1).
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A framework for marketing management / Philip Kotler
by Kotler, Philip. Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
(2).
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Marketing management / Russell S. Winer.
by Winer, Russell S. Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 WIN]
(1).
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Marketing management in the 21st Century / Noel Capon, James M. Hulbert
by Capon, Noel | Hulbert, James M [(j.a.)]. Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 CAP]
(1).
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