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Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
by MacInnis, Deborah J | Park, C. Whan | Priester, Joseph W | Society for Consumer Psychology | ebrary, Inc. Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/27]
(1).
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Consumer behavior / Wayne D. Hoyer, Deborah J. McInnis.
by Hoyer, Wayne D | MacInnis, Deborah J. Edition: 5th ed.Publisher: Boston : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 HOY 2010]
(5).
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Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
by MacInnis, Deborah J | Park, C. Whan | Priester, Joseph W | Society for Consumer Psychology. Publisher: Armonk, N.Y. : M.E. Sharpe, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 HAN 2009]
(1).
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Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters.
by Hoyer, Wayne D | MacInnis, Deborah J | Pieters, Rik. Edition: 6th ed.Publisher: Mason, OH : South-Western, Cengage Learning, c2013Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8342 HOY 2013]
(2).
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Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters.
by Hoyer, Wayne D [author.] | MacInnis, Deborah J [author.] | Pieters, Rik [author.]. Edition: 7th edition.Publisher: Boston, MA : Cengage Learning, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8342 HOY 2018]
(1).
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Consumer behavior / Wayne D. Hoyer, University of Texas, Austin, Deborah J. MacInnis, University of Southern California, Rik Pieters, Tilburg University.
by Hoyer, Wayne D [author.] | MacInnis, Deborah J [author.] | Pieters, Rik [author.]. Edition: Seventh edition.Publisher: Australia : Cengage Learning, [2018]Copyright date: 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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