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Marketing communications : theory and applications / John R. Rossiter.
by Rossiter, John R | Bellman, Steven. Publisher: French Forest, NSW Pearson Education c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ROS]
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.]. Edition: 11e [edition].Publisher: New York, NY : McGraw-Hill Education, [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL 2018]
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PR today : the authoritative guide to public relations / Trevor Morris and Simon Goldsworthy.
by Morris, Trevor [author.] | Goldsworthy, Simon [author.]. Edition: Second edition.Publisher: London : Palgrave Macmillan, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 MOR 2016]
(3).
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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.
by Moriarty, Sandra E. (Sandra Ernst) [author.] | Mitchell, Nancy, 1950- [author.] | Wood, Charles [author.] | Wells, William, 1926- [author.]. Edition: 11e [edition].Publisher: New York, NY : Pearson, [2019]Copyright date: ©2019Other title: Advertising and IMC.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 MOR 2019]
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Creative direction in a digital world : a guide to being a modern creative director / Adam Harrell.
by Harrell, Adam [author.]. Publisher: Boca Raton : CRC Press Taylor & Francis Group, [2017]Copyright date: ©2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 HAR 2017]
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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.
by Barry, Pete (Pete S.). Edition: Third edition.Revised and expanded third edition.Publisher: London : Thames & Hudson, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BAR 2016]
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Advertising by design : generating and designing creative ideas across media / Robin Landa.
by Landa, Robin [author.]. Edition: Third edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 LAN 2016]
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E [author.] | Baack, Donald [author.]. Edition: Seventh edition.Publisher: Boston : Pearson, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CLO 2016]
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Integrated marketing communications : strategic planning perspectives / Keith J. Tuckwell.
by Tuckwell, Keith, 1950-. Edition: Fourth edition.Publisher: Toronto : Pearson Canada, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 TUC 2014]
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina [author.]. Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 WHE 2018]
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Advertising by design : generating and designing creative ideas across media / Robin Landa.
by Landa, Robin [author.]. Edition: 4th edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]Availability: Items available for reference: Taylor's Library-TC
[Call number: 659.1 LAN 2022]
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Book of branding : a guide to creating brand identity for startups and beyond / Radim Malinic.
by Malinic, Radim, 1978- [author.]. Publisher: [London] : Brand Nu Limited, 2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MAL 2019]
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Advertising creative : strategy, copy, design.
by Altstiel, Tom [author.] | Grow, Jean [author.] | Augustine, Dan [author.] | Jennings, Marcel [author.] | Altstiel, Tom. Advertising creative. Edition: Sixth edition / Tom Altstiel, Jean Grow, Dan Augustine, Joanna L. Jenkins.Publisher: Los Angeles : SAGE Publications, Inc., [2023]Copyright date: ©2023Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1 ALT 2023]
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