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Rethinking marketing : sustainable market-ing enterprise in Asia / Philip Kotler ... [et al.].
by Kotler, Philip. Publisher: Singapore : Prentice Hall, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80095 RET]
(2).
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Marketing ethics : cases and readings / [edited by] Patrick E. Murphy, Gene R. Laczniak.
by Murphy, Patrick E, 1948- | Laczniak, Eugene R. Edition: 1st ed.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 174.4 MAR]
(2).
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Countryside recreation site management : a marketing approach / Ian Keirle
by Keirle, Ian, 1960-. Publisher: London : Routledge, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 796.069 KEI]
(1).
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Market research best practice : 30 visions for the future / edited by Peter Mouncey, Frank Wimmer.
by Mouncey, Peter | Wimmer, Frank. Publisher: Chichester, England : John Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAR]
(2).
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The rebel sell : how the counterculture became consumer culture / Joseph Heath and Andrew Potter.
by Heath, Joseph, 1967- | Potter, Andrew. Publisher: Chichester, UK : Capstone, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.3 HEA 2006]
(2).
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Marketing research / Carl McDaniel, Jr., Roger Gates.
by McDaniel, Carl, Jr, 1941- | Gates, Roger H, 1942-. Edition: 7th ed.Publisher: Hoboken, NJ : Wiley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAC]
(2).
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Brands, consumers, symbols, & research : Sidney J. Levy on marketing / Sidney J. Levy ; compiled by Dennis W. Rook.
by Levy, Sidney J, 1921- | Rook, Dennis W. Publisher: Thousand Oaks, CA : SAGE, c1999Other title: Brands, consumers, symbols, and research.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8243 LEV 1999]
(1).
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Winning in emerging markets : a road map for strategy and execution / Tarun Khanna, Krishna G. Palepu ; with Richard J. Bullock.
by Khanna, Tarun | Palepu, Krishna G, 1954-. Publisher: Boston, Mass. : Harvard Business Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4012 KHA 2010]
(1).
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Relationship marketing : perspectives, dimensions and contexts / Tracy Harwood, Tony Garry and Anne Broderick.
by Harwood, Tracy | Broderick, Anne (Anne J.) | Garry, Tony. Publisher: Maidenhead : McGraw-Hill Education, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.812 HAR 2008]
(3).
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Marketing mistakes and successes / Robert Hartley.
by Hartley, Robert F, 1927-. Edition: 10th ed.Publisher: Hoboken, NJ : Wiley, 2006Other title: Marketing mistakes & successes.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.800973 HAR]
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