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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
by Belch, George E | Belch, Michael A. Edition: 6th ed.Publisher: Boston, Mass : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL]
(15).
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Basic marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy
by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome). Edition: Fifteenth editionPublisher: Boston, Mass. : Irwin/McGraw-Hill, [2005]Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PER]
(11).
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Marketing / Roger A. Kerin ... [et al.]
by Berkowitz, Eric N | Hartley, Steven W | Kerin, Roger A | Rudelius, William. Edition: 7th ed.Publisher: New York : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
(7).
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Marketing challenges : cases exercises / Christopher H. Lovelock, Charles B. Weinberg
by Lovelock, Christopher H | Weinberg, Charles B. Edition: 3rd ed., Int ed.Publisher: N.Y. ; Singapore : McGraw-Hill ; McGraw-Hill Book Co., 1993Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
(1).
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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
by Perreault, William D., Jr | McCarthy, E. Jerome (Edmund Jerome). Edition: 8th ed.Publisher: Boston, MA : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PER]
(9), TC External Storage
[Call number: 658.8 PER]
(1).
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Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker
by Stanton, William J | Etzel, Michael J [(j.a.)] | Walker, Bruce J [(j.a.)]. Edition: 10th ed., Int. ed.Publisher: N.Y. : McGraw-Hill, 1994Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 STA]
(1).
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Marketing / Courtland L. Bovee, Michael J. Houston, John V. Thill
by Bovée, Courtland L | Houston, Michael J | Thill, John V. Edition: 2nd ed., Int. ed.Publisher: N.Y. : McGraw - Hill, c1995Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BOV]
(2).
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Advertising communications & promotion management / John R. Rossiter, Larry Percy
by Rossiter, John R | Percy, Larry [(j.a.)]. Edition: 2nd ed. , Intl.ed.Publisher: Boston, Mass : McGraw Hill, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ROS]
(11).
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Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper
by Bowersox, Donald J | Cooper, M. Bixby [(j.a.)]. Edition: Int. ed.Publisher: N.Y. : McGraw-Hill, c1992Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 BOW]
(2).
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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
by Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-. Edition: 5th ed., Int. ed.Publisher: N.Y. : McGraw-Hill, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 KIN]
(2).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
by Belch, George E | Belch, Michael A [(j.a.)]. Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill, 1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL]
(1).
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Marketing / Eric N. Berkowitz ... [et al.]
by Berkowitz, Eric N. Edition: 6th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill Co., c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
(19).
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A preface to marketing management / J. Paul Peter, James H. Donnelly
by Peter, J. Paul | Donnelly, James H [(j.a.)]. Edition: 8th ed., Int. ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 PET]
(2).
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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
by Bearden, William O, 1997 | Ingram, Thomas N | LaForge, Raymond W. Edition: 2nd ed.Publisher: Boston, Mass. : Irwin/McGraw-Hill, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BEA]
(4).
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 5th ed., Int. ed.Publisher: Boston, Mass. : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co., 1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 PET]
(3).
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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden
by Cravens, David W | Crittenden, Victoria Lynn [(j.a.)] | Lamb, Charles W [(j.a.)]. Edition: 6th ed., Int ed.Publisher: Boston [Mass.] : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 CRA]
(1).
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