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Graphic Artists Guild handbook : pricing & ethical guidelines.
by Graphic Artists Guild (U.S.). Edition: Fourteenth edition.Publisher: New York : Graphic Artists Guild, [2013]Copyright date: ©2013Other title: Graphic Artists Guild pricing & ethical guidelines | Handbook : pricing & ethical guidelines | Handbook, pricing & ethical guidelines | Pricing & ethical guidelines | Pricing & ethical.Availability: Items available for loan: Taylor's Library-TU
[Call number: 741.6 GRA 2013]
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Mastering digital librarianship : strategy, networking and discovery in academic libraries / edited by Alison Mackenzie and Lindsey Martin.
by Mackenzie, Alison (Information scientist) | Martin, Lindsey. Copyright date: ©2014Publisher: London : Facet Publishing, [2014]Availability: Items available for loan: Taylor's Library-TU
[Call number: 020 MAS 2014]
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Advertising campaign strategy / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.
by Parente, Donald | Strausbaugh-Hutchinson, Kirsten L. Edition: Fifth edition.Publisher: Boston, MA : Cengage Learning, [2015]Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 PAR 2015]
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An integrated approach to new food product development [electronic resource] / edited by Howard R. Moskowitz, I. Sam Saguy, Tim Straus.
by Moskowitz, Howard R | Saguy, Israel, 1946- | Straus, Tim. Publisher: Boca Raton : CRC Press, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.4/7664 | 664]
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Creating and marketing new products and services / Rosanna Garcia.
by Garcia, Rosanna. Publisher: Boca Raton, FL : CRC Press, Taylor & Francis Group, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.575 GAR 2014]
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Policy and marketing strategies for digital media / edited by Yu-li Liu and Robert G. Picard.
by Liu, Yu-li, 1957- | Picard, Robert G. Publisher: New York ; London : Routledge, Taylor & Francis Group, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 384.0684 POL 2014]
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Cases on consumer-centric marketing management [electronic resource] / Vimi Jham and Sandeep Puri, editors.
by Jham, Vimi, 1968- | Puri, Sandeep, 1972- | ebrary, Inc. Publisher: Hershey, PA : Business Science Reference, 2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/343]
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Multi-screen marketing : the seven things you need to know to reach your customers across TVs, computers, tablets, and mobile phones / Natasha Hritzuk, Kelly Jones.
by Hritzuk, Natasha | Jones, Kelly. Publisher: Hoboken, New Jersey : Wiley, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Branding for the public sector : creating, building and managing brands people will value / Paul Temporal.
by Temporal, Paul. Publisher: Chichester, West Sussex : Wiley, 2015Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 352.748 TEM 2015]
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Digital marketing : a practical approach / Alan Charlesworth.
by Charlesworth, Alan, 1956-. Publisher: Oxfordshire, England ; New York, New York : Routledge, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Entrepreneurial marketing : an effectual approach / Ed Nijssen.
by Nijssen, E. J. (Edwin Jacob), 1963-. Publisher: London ; New York : Routledge, Taylor & Francis, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 NIJ 2014]
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Design portfolios [electronic resource] : self-promotion at its best / Go Welsh.
by Go Welsh (Firm). Publisher: Beverly : Rockport Publishers, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 741.6]
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The graphic designer's guide to portfolio design / Debbie Rose Myers.
by Myers, Debbie Rose. Edition: Third edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 741.6068/8]
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Sponsorship in marketing : effective communication through sports, arts and events / by T. Bettina Cornwell.
by Cornwell, T. Bettina. Publisher: Oxfordshire, England ; New York : Routledge, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.2/85]
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Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell.
by Brennan, Ross, 1957- | Canning, Louise | McDowell, Raymond. Edition: 3rd edition.Publisher: London : SAGE, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.804 BRE 2014]
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Brand mascots : and other marketing animals / edited by Stephen Brown and Sharon Ponsonby-McCabe.
by Brown, Stephen, 1955 March 23- | Ponsonby-McCabe, Sharon, 1973-. Publisher: Oxfordshire, [England] ; New York, New York : Routledge, 2014Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1/13]
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The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / Shannon Belew.
by Belew, Shannon. Publisher: New York : American Management Association, [2014]Copyright date: ©2014Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Marketing with social media : 10 easy steps to success for business / Linda Coles.
by Coles, Linda. Publisher: Milton, Qld. : John Wiley & Sons, 2015Copyright date: ©2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 COL 2015]
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What Chinese want : culture, communism & the modern Chinese consumer / Tom Doctoroff.
by Doctoroff, Tom. Edition: First Palgrave Macmillan paperback edition.Publisher: Basingstoke : Palgrave Macmillan, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83430951 DOC 2013]
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The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
by Hedin, Hans | Hirvensalo, Irmeli | Vaarnas, Markko. Edition: Second edition.Publisher: Chichester, West Sussex : John Wiley & Sons, Ltd., [2011]Copyright date: ©2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 HED 2014]
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