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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: Sixth edition.Global edition.Publisher: Harlow : Pearson Education Limited, 2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CLO 2014]
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Negotiating Publisher: N.Y. : McGraw-Hill, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4 NEG]
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Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
by Belch, George E | Belch, Michael A [(j.a.)]. Edition: 3rd ed.Publisher: Chicago : Richard D. Irwin, c1995Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL]
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Advertising communications & promotion management / John R. Rossiter, Larry Percy
by Rossiter, John R | Percy, Larry [(j.a.)]. Edition: 2nd ed. , Intl.ed.Publisher: Boston, Mass : McGraw Hill, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ROS]
(11).
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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.
by Burnett, John | Moriarty, Sandra E. (Sandra Ernst). Publisher: Upper Saddle River, N. J. : Prentice Hall, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 BUR]
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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.
by Shimp, Terence A. Edition: 8th ed.Publisher: Mason : South-Western, Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 SHI 2010]
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Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
by Pelsmacker, Patrick de, 1957- | Geuens, Maggie, 1969- | Bergh, Joeri van den, 1971-. Edition: Fifth edition.Publisher: Harlow, England : Pearson, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 PEL 2013]
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
by Belch, George E | Belch, Michael A [(j.a.)]. Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill, 1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL]
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Advertising promotion : supplement aspects of integrated marketing communications / Terence A. Shimp
by Shimp, Terence A. Edition: 5th ed.Publisher: Fort Worth, Tex. : The Dryden Press, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 SHI]
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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente
by Parente, Donald E. Edition: 2nd ed.Publisher: Fort Worth, Tex. : The Dryden Press, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 PAR]
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How to prepare a promotional plan / David Waller
by Waller, David. Publisher: Sydney : McGraw-Hill Book Co. Australia, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 WAL]
(5).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
by Belch, George E | Belch, Michael A [(j.a.)]. Edition: 5th ed., Int ed.Publisher: Boston, Mass : Irwin/McGraw-Hill, c2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL]
(1).
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How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.
by Aitchison, Jim. Publisher: Singapore : J. Wiley, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1095 AIT]
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
by Clow, Kenneth E | Baack, Donald [(j.a.)]. Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CLO]
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Fashion marketing communications / Gaynor Lea-Greenwood.
by Lea-Greenwood, Gaynor. Publisher: West Sussex : Wiley & Sons, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 391.00688]
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Advertising & IMC : principles & practice.
by Moriarty, Sandra E. (Sandra Ernst) [author.] | Mitchell, Nancy, 1950- [author.] | Wood, Charles (Charles M.) [author.] | Wells, William D [author.]. Edition: Eleventh edition / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.Global edition.Publisher: Harlow : Pearson, [2019]Copyright date: ©2019Other title: Advertising and IMC.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 MOR 2019]
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The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.
by Dall'Olmo Riley, Francesca [editor.] | Singh, Jaywant [editor.] | Blankson, Charles [editor.] | Taylor & Francis Group [provider.]. Publisher: Abingdon, Oxon : Routledge, 2016Distributor: London : Taylor & Francis Group, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.
by Blankson, Charles | Dall'Olmo Riley, Francesca | Singh, Jaywant. Edition: First edition.Publisher: New York : Routledge, 2016Other title: Companion to contemporary brand management.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.827]
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Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
by Pelsmacker, Patrick de, 1957- [author.] | Geuens, Maggie, 1969- [author.] | Bergh, Joeri van den, 1971- [author.]. Edition: Seventh edition.Publisher: Harlow, England : Pearson, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.802]
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