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Encyclopedia of consumer culture / editor, Dale Southerton.
by Southerton, Dale. Publisher: Thousand Oaks, Calif. : SAGE Reference, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.3 ENC 2011]
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Consumer behavior : women and shopping / Patricia Huddleston, Stella Minahan.
by Huddleston, Patricia | Minahan, Stella. Publisher: New York, NY : Business Expert Press, 2011Other title: Women and shopping.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 HUD 2011]
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Advertising and marketing to the new majority / Gail Baker Woods.
by Baker-Woods, Gail. Publisher: Belmont, Calif. : Wadsworth, c1995Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8348 BAK]
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Pink tourism : holidays of gay men and lesbians / Howard L. Hughes.
by Hughes, Howard L. Publisher: Wallingford : CABI, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.688 HUG 2006]
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Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill.
by Yarrow, Kit, 1958- [author.]. Edition: First edition.Publisher: San Francisco, CA : Jossey-Bass, [2014]Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 339.4/7019]
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What Chinese want : culture, communism & the modern Chinese consumer / Tom Doctoroff.
by Doctoroff, Tom. Edition: First Palgrave Macmillan paperback edition.Publisher: Basingstoke : Palgrave Macmillan, 2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83430951 DOC 2013]
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Using information to develop a culture of customer centricity : customer centricity, analytics, and information utilization / David Loshin, Abie Reifer.
by Loshin, David | Reifer, Abie. Publisher: Waltham, MA : Morgan Kaufmann, [2013]Copyright date: ©2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.812]
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Ethnic marketing : culturally sensitive theory and practice / Guilherme Pires and John Stanton.
by Pires, Guilherme D | Stanton, John L. Publisher: London : Routledge, 2015Copyright date: ©2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.80089]
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Consumer behavior in Asia / Hellmut Schutte with Deanna Ciarlante.
by Schütte, Hellmut | Ciarlante, Deanna. Edition: 1st editionPublisher: London : Macmillan Press, 1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342095 SCH]
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Marketing : a behavioural analysis / Peter M. Chisnall
by Chisnall, Peter Michael. Edition: 2nd ed.Publisher: Maidenhead, England : McGraw-Hill Book Co. Europe, 1985Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 CHI]
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Marketing to and through kids / Selina S. Guber, Jon Berry.
by Guber, Selina S | Berry, Jon. Publisher: New York : McGraw-Hill, c1993Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8348 GUB]
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The economics of quality, grades and brands / Peter Bowbrick
by Bowbrick, Peter. Publisher: London : |b Routledge, 1992Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.562 BOW]
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Marketing to women / Rena Bartos
by Bartos, Rena. Publisher: Boston, Mass. : Harvard Business School Press, 1989Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8348 BAR]
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Was there a Pepsi generation before Pepsi discovered it ? : youth-based segmentation in marketing / Stanley C. Hollander, Richard Germain
by Hollander, Stanley C | Germain., Richard. Publisher: Ill. : NTC Business Books in Association with the American Marketing Association, c1992Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 HOL]
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Marketing to generation X / Karen Ritchie.
by Ritchie, Karen. Publisher: New York, NY : Lexington Books, c1995Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8348 RIT]
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The real Pepsi challenge : the inspirational story of breaking the color barrier in American business / Stephanie Capparell.
by Capparell, Stephanie. Publisher: New York : Free Press, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.766362 CAP]
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Making the market : the rise of consumer society / Greg Whitwell
by Whitwell, Gregory. Publisher: Melbourne : Mcphee Gribble Publishers, 1989Availability: Items available for loan: Taylor's Library-TU
[Call number: 339.470994 WHI]
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A consumer society
by Healey, Kaye. Publisher: Balmain, N.S.W. : The Spinney Press, 1998Availability: Items available for loan: TC External Storage
[Call number: 306.30994 CON]
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