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Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.
by Kingsnorth, Simon [author.]. Edition: Third Edition.Publisher: London ; New York, NY : Kogan Page Inc, [2022]Copyright date: ©2022Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 KIN 2022]
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Principles of supply chain management : a balanced approach / G. Leong, Keah-Choon Tan, Joel Wisner.
by Wisner, Joel D [author.] | Tan, Keah-Choon [author.] | Leong, G. Keong [author.]. Edition: 6e[edition].Publisher: Boston, MA : Cengage Learning, Inc., [2023]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.7 WIS 2023]
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Beyond design : the synergy of apparel product development / Sandra Keiser, Deborah Vandermar, Myrna B Garner.
by Keiser, Sandra J [author.] | Vandermar, Deborah A [author.] | Garner, Myrna B [author.]. Edition: Fifth edition.Publisher: New York : Fairchild Books, 2022Availability: Items available for reference: Taylor's Library-TU
[Call number: 746.92 KEI 2022]
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Social media marketing for business : scaling an integrated social media strategy across your organization / Andrew Jenkins.
by Jenkins, Andrew (Social media consultant) [author.]. Publisher: London ; New York, NY : Kogan Page, 2022Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Contemporary marketing / Boone & Kurtz.
by Boone, Louis E [author.] | Kurtz, David L [author.]. Edition: 19e[edition].Publisher: Boston, MA : Cengage, [2022]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 BOO 2022]
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Design portfolios : a recruiter's view / Mark W. Smith.
by Smith, Mark W, 1956- [author.]. Publisher: Hoboken : John Wiley & Sons, Inc., 2023Availability: Items available for reference: Taylor's Library-TU
[Call number: 744.023]
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The strategy and tactics of pricing : a guide to growing more profitably.
by Nagle, Thomas T, 1951- [author.] | Müller, Georg [author.] | Gruyaert, Evert [author.] | Nagle, Thomas T, 1951-. Strategy and tactics of pricing. Edition: Seventh edition / Thomas T. Nagle, Georg Müller, Evert Gruyaert.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2024Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.816 NAG 2024]
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Services marketing : concepts, strategies & cases / Hoffman, Bateson.
by Hoffman, K. Douglas [author.] | Bateson, John E.G [author.]. Edition: Sixth edition.Publisher: Boston, MA : Cengage Learning, [2024]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HOF 2024]
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki [author.] | Helsen, Kristiaan [author.]. Edition: Ninth edition.Publisher: Hoboken, NJ : John Wiley & Sons, Inc., 2023Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 KOT 2023]
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Understanding digital marketing : strategies for online success / by Dishek J. Mankad.
by Mankad, Dishek J [author.]. Edition: First edition.Publisher: New Delhi : BPB Publications, 2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 MAN 2018]
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Tourism, hospitality and digital transformation : strategic management aspects / edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.
by Tajeddini, Kayhan [editor.] | Ratten, Vanessa [editor.] | Merkle, Thorsten [editor.] | Routledge (Firm). Edition: First Edition.Publisher: London ; New York : Routledge,Taylor & Francis Group, 2020Copyright date: © 2020Availability: No items available
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Tourism, hospitality and digital transformation : strategic management aspects / edited by Kayhan Tajeddini, Vanessa Ratten and Thorsten Merkle.
by Tajeddini, Kayhan [editor.] | Ratten, Vanessa [editor.] | Merkle, Thorsten [editor.]. Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.684 TOU 2020]
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The Routledge companion to marketing research / edited by Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi.
by Wright, Len Tiu [editor.] | Moutinho, Luiz [editor.] | Stone, Merlin, 1948- [editor., editor.] | Bagozzi, Richard P [editor.]. Publisher: London ; New York : Routledge, Taylor & Francis Group, 2021Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 ROU 2021]
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Essentials of marketing : a marketing strategy planning approach / Joseph P. Cannon, Ph.D., Colorado State University, William D. Perreault, Jr., Ph.D., University of North Carolina, E. Jerome McCarthy, Ph.D., Michigan State University.
by Cannon, Joseph P. (Assistant professor of marketing) [author.] | Perreault, William D., Jr [author.] | McCarthy, E. Jerome (Edmund Jerome) [author.]. Edition: 18 edition.International student edition.Publisher: New York, NY : McGraw Hill LLC, [2024]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 CAN 2024]
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Foundations of marketing / William M. Pride, Texas A & M University, O.C. Ferrell, Auburn University.
by Pride, William M, 1942- [author.] | Ferrell, O. C [author.]. Edition: Ninth edition.Publisher: Boston, MA : Cengage, [2022]Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 PRI 2022]
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Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick.
by Jobber, David, 1947- [author.] | Ellis-Chadwick, Fiona [author.]. Edition: Tenth edition.Publisher: Maidenhead : McGraw-Hill Higher Education, [2024]Copyright date: ©2024Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.8 JOB 2024]
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Marketing and managing tourism destinations / Alastair M. Morrison.
by Morrison, Alastair M [author.]. Edition: Third edition.Publisher: Abingdon, England : Routledge, [2024]Copyright date: ©2024Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
by Peter, J. Paul [author.] | Donnelly, James H., Jr [author.]. Edition: Fifteenth edition.Publisher: New York, New York : McGraw-Hill Education, [2019]Copyright date: 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
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Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller.
by Miller, Thomas W [author.]. Publisher: Old Tappan, New Jersey : Pearson Education, [2015]Other title: Modeling techniques in predictive analytics with R and Python.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8]
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Consumer behavior / Leon G. Schiffman, Professor Emeritus of Marketing and E-Commerce, Peter J. Tobin College of Business, St. John's University, New York City, Joe Wisenblit, Professor of Marketing, Stillman School of Business, Seton Hall University, New Jersey.
by Schiffman, Leon G [author.] | Wisenblit, Joseph [author.]. Edition: Twelfth edition.Global edition.Publisher: Harlow : Pearson Education Limited, [2019]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/342]
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