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Global applications of the Internet of Things in digital marketing / Arshi Naim, V. Ajantha Devi, editors.
by Naim, Arshi [editor.] | Devi, V. Ajantha [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 004.678]
(1).
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Influencer marketing applications within the metaverse / edited by Rohit Bansal, Sikandar Ali Qalati, Aziza Chakir.
by Bansal, Rohit, 1982- [editor.] | Qalati, Sikandar Ali, 1986- [editor.] | Chakir, Aziza, 1984- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2023Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
(1).
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Impact of ICTs on event management and marketing / Kemal Birdir, Sevda Birdir, Ali Dalgic, Derya Toksoz, [editors]
by Birdir, Kemal [editor.] | Birdir, Sevda, 1969- [editor.] | Dalgiç, Ali, 1987- [editor.] | Toksoz, Derya, 1990- [editor.]. Publisher: Hershey, PA : Business Science Reference, [2021]Availability: No items available Checked out (1).
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Social media marketing / Tracy Tuten.
by Tuten, Tracy L, 1967- [author.]. Edition: 5th edition.Publisher: Los Angeles : SAGE, 2024Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.872 TUT 2024]
(2).
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.]. Edition: 13e [edition].Publisher: New York, NY : McGraw-Hill LLC, [2024]Copyright date: ©2024Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BEL 2024]
(1).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow and Donald Baack.
by Clow, Kenneth E [author.] | Baack, Donald [author.]. Edition: Ninth edition.Global edition.Publisher: Harlow, England : Pearson Educatiomn Limited, [2022]Copyright date: ©2022Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 CLO 2022]
(1).
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Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman
by Blakeman, Robyn, 1958- [author]. Edition: Fourth editionPublisher: Lanham, Maryland : Rowman & Littlefield, an imprint of the Rowman & Littlefield Publishing Group, Inc., [2023]Copyright date: ©2024Availability: Items available for reference: Taylor's Library-TU (1).
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