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Marketing communications : an integrated approach / P.R. Smith with Jonathan Taylor.
by Smith, P. R. (Paul Russell), 1957- | Taylor, Jonathan. Edition: 3rd ed.Publisher: London : Kogan Page, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SMI]
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Strategic marketing communications : new ways to build and integrate communication / Paul Smith, Chris Berry and Alan Pulford
by Smith, P. R. (Paul Russell), 1957- | Berry, Chris | Pulford, Alan. Edition: Rev. ed.Publisher: London : Kogan Page, 1997Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 SMI]
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Marketing communications : an integrated approach / P R Smith & Jonathan Taylor.
by Smith, P. R. (Paul Russell), 1957- | Taylor, Jonathan, 1956-. Edition: 4th ed.Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 SMI]
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Great answers to tough marketing questions / P.R. Smith.
by Smith, P. R. (Paul Russell), 1957-. Edition: 2nd ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SMI]
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Marketing communications : offline and online integration, engagement and analytics / PR Smith and Ze Zook.
by Smith, P. R. (Paul Russell), 1957- | Zook, Ze. Edition: Sixth edition.Publisher: London ; Philadelphia : KoganPage, 2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 SMI 2016]
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eMarketing excellence : the heart of ebusiness / P.R. Smith and Dave Chaffey.
by Smith, P. R. (Paul Russell), 1957- | Chaffey, Dave, 1963-. Edition: 2nd ed.Publisher: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2005Other title: E Marketing excellence.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8002854678 SMI]
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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.
by Chaffey, Dave, 1963- [author.] | Smith, P. R. (Paul Russell), 1957- [author.]. Edition: Fifth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2017Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 CHA 2017]
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Emarketing excellence : planning and optimizing your digital marketing / Dave Chaffey and P.R. Smith.
by Chaffey, Dave, 1963- | Smith, P. R. (Paul Russell), 1957-. Edition: Fourth edition.Publisher: London ; New York : Routledge, 2013Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 CHA 2013]
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Marketing communications : an integrated approach / P. R. Smith
by Smith, P. R. (Paul Russell), 1957-. Publisher: London : Kogan Page, 1995 printingAvailability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SMI]
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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.
by Chaffey, Dave, 1963- [author.] | Smith, P. R. (Paul Russell), 1957- [author.]. Edition: Sixth edition.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2023Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 CHA 2023]
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