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Advertising account planning [electronic resource] : a practical guide / Larry D. Kelley and Donald W. Jugenheimer.
by Kelley, Larry D, 1955- | Jugenheimer, Donald W | ebrary, Inc. Publisher: Armonk, N.Y. : M.E. Sharpe, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.1/11]
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Advertising media workbook and sourcebook [electronic resource] / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan.
by Kelley, Larry D, 1955- | Jugenheimer, Donald W | Sheehan, Kim. Edition: 4th ed.Publisher: New York : Routledge, 2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.111 K294]
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Advertising media planning: a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.
by Kelly, Larry D | Jugenheimer, Donald W. Publisher: New Delhi : Prentice-Hall India, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.111 KEL]
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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan.
by Kelley, Larry D, 1955- | Jugenheimer, Donald W | Sheehan, Kim. Edition: 3rd ed.Publisher: Armonk, NY : M.E. Sharpe, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.111 KEL 2012]
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Advertising and public relations research / Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley, Jerry Hudson.
by Jugenheimer, Donald W | Kelley, Larry D, 1955- | Hudson, Jerry C | Bradley, Samuel D. Edition: Second edition.Publisher: London ; New York : Routledge, 2015Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.072 JUG 2015]
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Advertising media : strategy and tactics / Donald W. Jugenheimer, Arnold M. Barban, Peter B. Turk.
by Jugenheimer, Donald W | Barban, Arnold M | Turk, Peter B. Publisher: Dubuque, Iowa : WCB Brown & Benchmark, [1992]Copyright date: ©1992Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 JUG]
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Basic advertising / Donald W. Jugenheimer, Gordon E. White.
by Jugenheimer, Donald W [author.] | White, Gordon E. Publisher: Cincinnati : College Division, South-Western Publishing Co. ; 1991Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 JUG 1991]
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