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Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick.
by Chaffey, Dave, 1963- [author.] | Ellis-Chadwick, Fiona [author.]. Edition: Seventh edition.Publisher: Harlow, England ; New York : Pearson, 2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 CHA 2019]
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Online multimedia advertising : techniques and technologies / [edited by] Xian-Sheng Hua, Tao Mei, Alan Hanjalic.
by Hua, Xian-Sheng, 1973- | Mei, Tao, 1978- | Hanjalic, A. Publisher: Hershey, PA : Information Science Reference, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.144 ONL 2011]
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Improve your marketing to grow your business : insights and innovation that drive business and brand growth / Hunter Hastings ; with Jeff Saperstein.
by Hastings, Hunter. Publisher: Upper Saddle River, N.J. : Wharton School Pub, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 HAS]
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Global consumer behavior / edited by Chantal Ammi.
by Ammi, Chantal. Publisher: London : ISTE, [2007]Copyright date: ©2007 Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 GLO]
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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
by Laudon, Kenneth C, 1944- | Traver, Carol Guercio. Edition: 3rd ed.Publisher: Boston : Pearson/Addison Wesley, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 LAU]
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The social media business equation : using online connections to grow your bottom line / Eve Mayer Orsburn.
by Orsburn, Eve Mayer. Publisher: Boston : Course Technology Cengage Learning, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 ORS 2012]
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Digital analytics for marketing / Marshall Sponder.
by Sponder, Marshall [author.] | Khan, Gohar F. Edition: First edition.Publisher: London : Taylor and Francis, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/340285]
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Building brand identity in the age of social media : emerging research and opportunities / by Amir Ekhlassi, Mahdi Niknejhad Moghadam, and Amir Mohammad Adibi.
by Ekhlassi, Amir, 1979- [author.] | Niknejhad Moghadam, Mahdi, 1990- [author.] | Adibi, Amir Mohammad, 1991- [author.]. Publisher: Hershey : Business Science Reference, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.
by Kingsnorth, Simon [author.]. Publisher: London : Philadelphia, PA : Kogan Page, [2016]Copyright date: ©2016Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 KIN 2016]
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Making money with your writing online [electronic resource] : stories of 12 entrepreneurs who've built successful internet publishing businesses.
by MarketingSherpa, Inc | ebrary, Inc. Publisher: Selma, N.C. : MarketingSherpa, Inc., 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Baidu SEO : challenges and intricacies of marketing in China / Véronique Duong.
by Duong, Véronique [author.]. Publisher: London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2017Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.8/72]
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Influence marketing : how to create, manage, and measure brand influencers in social media marketing / Danny Brown, Sam Fiorella.
by Brown, Danny (Business consultant) | Fiorella, Sam. Publisher: Indianapolis, Indiana : Que Publishing, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 BRO 2013]
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E-commerce 2019 : business. technology. society / Kenneth C. Laudon, Carol Guercio Traver.
by Laudon, Kenneth C, 1944- [author.] | Traver, Carol Guercio [author.]. Edition: Fifteenth edition.Publisher: [Boston] : Pearson, [2020]Copyright date: ©2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 LAU 2020]
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Online marketing strategies [videorecording]
by Leunig, Sunny | Stavridis, Katrina | McClean, Matt | McCrae, Louise | Video Education Australasia. Publisher: Bendigo, Vic. : VEA, 2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 ONL 2012]
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Clicks and mortar [electronic resource] : how shops and restaurants use web and email marketing to get more real-world customers.
by MarketingSherpa, Inc | ebrary, Inc. Publisher: Portsmouth, R.I. : MarketingSherpa, Inc., 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Best practices in marketing with email newsletters [electronic resource] : for marketers and publishers / editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland.
by Yudkin, Marcia | Gutzman, Alexis D | Holland, Anne | ebrary, Inc. Publisher: Portsmouth, R.I. : MarketingSherpa, Inc., 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Proven online subscription sales tactics [electronic resource] : 31 case studies and 25 tactics to get more paid subscribers.
by MarketingSherpa, Inc | ebrary, Inc. Publisher: Portsmouth, R.I. : MarketingSherpa, Inc., 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Top 25 case studies on marketing with email newsletters [electronic resource] / managing editor, Alexis D. Gutzman ; publisher, Anne Holland.
by Gutzman, Alexis D | Holland, Anne | ebrary, Inc. Publisher: Portsmouth, R.I. : MarketingSherpa, Inc., 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Proven tactics in viral marketing [electronic resource] : online games, quizzes, eCards, contests & "buzz" building.
by ebrary, Inc. Publisher: Portsmouth, R.I. : MarketingSherpa, Inc., 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Proven tactics in affiliate marketing [electronic resource] : 8 case studies.
by MarketingSherpa, Inc | ebrary, Inc. Publisher: Portsmouth, R.I. : MarketingSherpa, Inc., 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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