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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker
by Batra, Rajeev | Aaker, David A. (David Allen), 1938- | Myers, John G. Edition: 5th edition.International edition.Publisher: Upper Saddle River, N.J. : Prentice Hall International, [1996]Copyright date: ©1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 BAT]
(6).
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Guerrilla advertising : cost-effective tactics for small-business success / Jay Conrad Levinson.
by Levinson, Jay Conrad. Publisher: Boston, Mass. : Houghton Mifflin, 1994Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 LEV]
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The practice of advertising / edited by Norman Hart.
by Hart, Norman A. Edition: 4th ed.Publisher: London : Butterworth-Heinemann, 1995Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 PRA]
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Targeted public relations : how to get thousands of dollars of free publicity for your product service, organization, or idea / Robert W. Bly
by Bly, Robert W. Publisher: Kuala Lumpur : S. Abdul Majeed & Co, 1994Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.2 BLY]
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Advertising in Asia : communication culture and consumption / edited by Katherine Toland Frith.
by Frith, Katherine Toland. Publisher: Ames, Iowa : Iowa State University Press, 1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1095 ADV]
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Advertising promotion : supplement aspects of integrated marketing communications / Terence A. Shimp
by Shimp, Terence A. Edition: 5th ed.Publisher: Fort Worth, Tex. : The Dryden Press, c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 SHI]
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Advertising campaign strategy : a guide to marketing communication plans / Donald Parente
by Parente, Donald E. Edition: 2nd ed.Publisher: Fort Worth, Tex. : The Dryden Press, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.113 PAR]
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Advertising media : strategy and tactics / Donald W. Jugenheimer, Arnold M. Barban, Peter B. Turk.
by Jugenheimer, Donald W | Barban, Arnold M | Turk, Peter B. Publisher: Dubuque, Iowa : WCB Brown & Benchmark, [1992]Copyright date: ©1992Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 JUG]
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Ad worlds : brands, media, audiences / Greg Myers.
by Myers, Greg, 1954-. Publisher: London : Arnold, 1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 MYE]
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Asas periklanan / Mohd. Sidin Ahmad Ishak, Noorbathi Haji Badaruddin.
by Mohd. Sidin Ahmad Ishak | Noorbathi Hj. Badaruddin. Publisher: Kuala Lumpur : Dewan Bahasa dan Pustaka, Kementerian Pendidikan Malaysia, 1993Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 MOH]
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The language of advertising : written texts / Angela Goddard.
by Goddard, Angela, 1954-. Edition: 2nd ed.Publisher: London : Routledge, c2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 401.41 GOD]
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Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J. Edition: 2nd ed.Publisher: Cincinnati, Ohio : South-Western College Pub c2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 OGU]
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Contemporary advertising / William F. Arens
by Arens, William F. Edition: 7th ed., Int ed.Publisher: Boston, [Mass.] : Irwin/McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ARE]
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Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty
by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst). Edition: 5th ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Other title: Advertising : principles and practice.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 WEL]
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Destination brands [electronic resource] : managing place reputation / Nigel Morgan, Annette Pritchard, Roger Pride.
by Morgan, Nigel | Pritchard, Annette | Pride, Roger | Morgan, Nigel. Destination branding. Edition: 3rd ed.Publisher: Oxford : Butterworth-Heinemann, 2011Online access: Accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 338.47910688]
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Advertising on the Internet / Robbin Zeff, Brad Aronson
by Zeff, Robbin Lee | Aronson, Brad [(j.a.)]. Edition: 2nd ed.Publisher: New York : John Wiley, c1999Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.800254678 ZEF]
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A student's guide to the internet / Raymnd D. Frost, Judy Strauss
by Frost, Raymond D | Strauss, Judy [(j.a.)]. Edition: 2000 ed.Publisher: Upper Saddle River, N.J. : Prentice Hall, c2000Availability: Items available for reference: Taylor's Library-TU
[Call number: 004.678 FRO]
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Destination branding : creating the unique destination proposition / [edited by] Nigel Morgan and Annette Pritchard [with] Roger Pride.
by Pritchard, Annette | Pride, Roger | Morgan, Nigel. Edition: Rev. 2nd ed.Publisher: Amsterdam : Elsevier/Butterworth-Heinemann, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 DES 2010]
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