Taylor's Library catalog › Results of search for '89058'

Refine your search

Availability
- Limit to currently available items.
Authors
- Armstrong, Gary (8)
- Ferrell, O. C., (4)
- Kotler, Philip. (11)
- Kurtz, David L. (5)
- Pride, William M., (5)
- Show more
Collections
- Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 (7)
Holding libraries
- Taylor's Library-TC (24)
- Taylor's Library-TU (75)
- TC External Storage (12)
- TU External Storage-Block E (2)
- TU External Storage-LCS (2)
Item types
- Accompanying Material (Media Resource) (13)
- Graduate Collection (3)
- Main Collection [x]
- Reserve Collection (7)
- Teaching Resource (3)
- Show more
Series
- Business 2000 (1)
- Essential managers (1)
- Irwin series in mark... (1)
- McGraw-Hill series i... (1)
- McGraw-Hill/Irwin se... (2)
- Show more
Topics
- Brand name products. (2)
- Consumer behavior (6)
- Consumers' preferenc... (2)
- Marketing (18)
- Marketing. (99)
- Show more

		Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul \| Olson, Jerry C. (Jerry Corrie), 1944-. Edition: 7th ed.Publisher: New York : McGraw-Hill, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 PET] (1). Place hold
		Retailing : an introduction/ Roger Cox and Paul Brittain by Cox, Roger \| Brittain, Paul. Edition: 5th ed.Publisher: Harlow, Essex : Pearson Education, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.87 COX] (1). Place hold
		Contemporary marketing / David L. Kurtz. by Kurtz, David L. Edition: 2015 update edition.Publisher: Stamford, CT : Cengage Learning, [2015]Copyright date: ©2015Other title: Boone&Kurtz.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KUR 2015] (1). Place hold
		Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Kerin, Roger A \| Hartley, Steven W \| Rudelius, William. Edition: 2nd ed.Publisher: Boston, Mass. : McGraw-Hill / Irwin, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KER] (1). Place hold
		Sales promotion : how to create, implement and integrate campaigns that really work / Julian Cummins & Roddy Mullin. by Cummins, Julian \| Mullin, Roddy. Edition: 3rd ed.Publisher: London : Kogan Page, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 CUM] (1). Place hold
		Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth. by Groucutt, Jon \| Leadley, Peter, 1943- \| Forsyth, Patrick. Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 GRO] (1). Place hold
		Great answers to tough marketing questions / P.R. Smith. by Smith, P. R. (Paul Russell), 1957-. Edition: 2nd ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SMI] (1). Place hold
		How to be better at--marketing / Rod Davey and Anthony Jacks by Davey, Rod \| Jacks, Anthony. Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DAV] (1). Place hold
		Marketing on a tight budget : an action guide to low-cost business growth / Patrick Forsyth. by Forsyth, Patrick. Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 FOR] (1). Place hold
		Outsmarting Goliath : how to achieve equal footing with companies that are bigger, richer, older and better known / Debra Koontz Traverso. by Koontz Traverso, Debra. Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.022 KOO] (1). Place hold
		Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle. by Doyle, David. Publisher: London : Kogan Page, 1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DOY] (1). Place hold
		Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald]. by Cheverton, Peter. Edition: 2nd ed.Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CHE] (2). Place hold
		Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by Etzel, Michael J \| Walker, Bruce J \| Stanton, William J. Edition: 13th ed.Publisher: Boston, Mass. : McGraw-Hill, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ETZ] (1). Place hold
		MKTG 8 / Lamb / Hair / McDaniel. by Lamb, Charles W [author.] \| Hair, Joseph F., Jr, 1944- [author.] \| McDaniel, Carl, Jr, 1941- [author.]. Edition: Student edition.Publisher: Mason, OH : South-Western, Cengage Learning, [2015]Copyright date: ©2015Other title: MKTG eight \| MKTG, principles of marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM 2015] (1). Place hold
		Marketing : concepts and strategies. by Dibb, Sally, 1963- [author.] \| Simkin, Lyndon, 1961- [author.] \| Pride, William M, 1942- [author.] \| Ferrell, O. C [author.] \| Pride, William M, 1942-. Marketing. Edition: 8th edition / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.Publisher: Endover, Hampshire : Cengage Learning, EMEA, [2019]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 DIB 2016] (1). Place hold
		Contemporary marketing / Boone & Kurtz. by Boone, Louis E [author.] \| Kurtz, David L [author.]. Edition: 18e[edition].Publisher: Boston, MA : Cengage, [2019]Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8 BOO 2019] (1). Place hold

Taylor's Library

Refine your search

Availability

Authors

Collections

Holding libraries

Item types

Series

Topics