Taylor's Library

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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.

by Mooij, Marieke K. de, 1943-.

Publisher: Thousand Oaks, Calif. : SAGE, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 MOO] (4).
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Contemporary marketing / David L. Kurtz.

by Kurtz, David L.

Edition: 2015 update edition.Publisher: Stamford, CT : Cengage Learning, [2015]Copyright date: ©2015Other title: Boone&Kurtz.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KUR 2015] (1).
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

by Kerin, Roger A | Hartley, Steven W | Rudelius, William.

Edition: 2nd ed.Publisher: Boston, Mass. : McGraw-Hill / Irwin, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KER] (1).
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Consumer behaviour / Leon Schiffman... [et al.]

by Schiffman, Leon G.

Edition: 3rd ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 CON] (7).
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Sales promotion : how to create, implement and integrate campaigns that really work / Julian Cummins & Roddy Mullin.

by Cummins, Julian | Mullin, Roddy.

Edition: 3rd ed.Publisher: London : Kogan Page, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 CUM] (1).
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Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth.

by Groucutt, Jon | Leadley, Peter, 1943- | Forsyth, Patrick.

Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 GRO] (1).
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Great answers to tough marketing questions / P.R. Smith.

by Smith, P. R. (Paul Russell), 1957-.

Edition: 2nd ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SMI] (1).
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How to be better at--marketing / Rod Davey and Anthony Jacks

by Davey, Rod | Jacks, Anthony.

Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DAV] (1).
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Marketing on a tight budget : an action guide to low-cost business growth / Patrick Forsyth.

by Forsyth, Patrick.

Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 FOR] (1).
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Outsmarting Goliath : how to achieve equal footing with companies that are bigger, richer, older and better known / Debra Koontz Traverso.

by Koontz Traverso, Debra.

Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.022 KOO] (1).
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Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle.

by Doyle, David.

Publisher: London : Kogan Page, 1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DOY] (1).
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Marketing : an introduction / Gary Armstrong, Philip Kotler.

by Armstrong, Gary (Gary M.) | Kotler, Philip.

Edition: 7th editionPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ARM] (5).
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Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald].

by Cheverton, Peter.

Edition: 2nd ed.Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 CHE] (2).
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Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.

by Etzel, Michael J | Walker, Bruce J | Stanton, William J.

Edition: 13th ed.Publisher: Boston, Mass. : McGraw-Hill, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ETZ] (1).
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Marketing / Roger A. Kerin ... [et al.]

by Berkowitz, Eric N | Hartley, Steven W | Kerin, Roger A | Rudelius, William.

Edition: 7th ed.Publisher: New York : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (7).
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Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 12th edition.International edition.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2008]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KOT] (4).
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MKTG 8 / Lamb / Hair / McDaniel.

by Lamb, Charles W [author.] | Hair, Joseph F., Jr, 1944- [author.] | McDaniel, Carl, Jr, 1941- [author.].

Edition: Student edition.Publisher: Mason, OH : South-Western, Cengage Learning, [2015]Copyright date: ©2015Other title: MKTG eight | MKTG, principles of marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAM 2015] (1).
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