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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
by Mooij, Marieke K. de, 1943-. Publisher: Thousand Oaks, Calif. : SAGE, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 MOO]
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Contemporary marketing / David L. Kurtz.
by Kurtz, David L. Edition: 2015 update edition.Publisher: Stamford, CT : Cengage Learning, [2015]Copyright date: ©2015Other title: Boone&Kurtz.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KUR 2015]
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
by Kerin, Roger A | Hartley, Steven W | Rudelius, William. Edition: 2nd ed.Publisher: Boston, Mass. : McGraw-Hill / Irwin, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KER]
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Consumer behaviour / Leon Schiffman... [et al.]
by Schiffman, Leon G. Edition: 3rd ed.Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 CON]
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Sales promotion : how to create, implement and integrate campaigns that really work / Julian Cummins & Roddy Mullin.
by Cummins, Julian | Mullin, Roddy. Edition: 3rd ed.Publisher: London : Kogan Page, 2002Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 CUM]
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Marketing : essential principles, new realities / Jonathan Groucutt, Peter Leadley, Patrick Forsyth.
by Groucutt, Jon | Leadley, Peter, 1943- | Forsyth, Patrick. Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.82 GRO]
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Great answers to tough marketing questions / P.R. Smith.
by Smith, P. R. (Paul Russell), 1957-. Edition: 2nd ed.Publisher: London : Kogan Page, 2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 SMI]
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How to be better at--marketing / Rod Davey and Anthony Jacks
by Davey, Rod | Jacks, Anthony. Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DAV]
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Marketing on a tight budget : an action guide to low-cost business growth / Patrick Forsyth.
by Forsyth, Patrick. Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 FOR]
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Outsmarting Goliath : how to achieve equal footing with companies that are bigger, richer, older and better known / Debra Koontz Traverso.
by Koontz Traverso, Debra. Publisher: London : Kogan Page, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.022 KOO]
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Adding value to marketing : the role of marketing in today's profit-driven organization / David P. Doyle.
by Doyle, David. Publisher: London : Kogan Page, 1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 DOY]
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Marketing : an introduction / Gary Armstrong, Philip Kotler.
by Armstrong, Gary (Gary M.) | Kotler, Philip. Edition: 7th editionPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ARM]
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Key marketing skills : strategies, tools, and techniques for marketing success / Peter Cheverton ; [foreword by Malcolm McDonald].
by Cheverton, Peter. Edition: 2nd ed.Publisher: London ; Sterling, VA : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 CHE]
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Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton.
by Etzel, Michael J | Walker, Bruce J | Stanton, William J. Edition: 13th ed.Publisher: Boston, Mass. : McGraw-Hill, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ETZ]
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Marketing / Roger A. Kerin ... [et al.]
by Berkowitz, Eric N | Hartley, Steven W | Kerin, Roger A | Rudelius, William. Edition: 7th ed.Publisher: New York : McGraw-Hill/Irwin, c2003Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 12th edition.International edition.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2008]Copyright date: ©2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
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MKTG 8 / Lamb / Hair / McDaniel.
by Lamb, Charles W [author.] | Hair, Joseph F., Jr, 1944- [author.] | McDaniel, Carl, Jr, 1941- [author.]. Edition: Student edition.Publisher: Mason, OH : South-Western, Cengage Learning, [2015]Copyright date: ©2015Other title: MKTG eight | MKTG, principles of marketing.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 LAM 2015]
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