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Marketing management : an Asian casebook / Hellmut Schutte ... [et al.]
by Schütte, Hellmut. Publisher: Singapore : Pearson / Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 MAR]
(3).
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Introduction to hospitality / John R. Walker.
by Walker, John R, 1944-. Edition: 4th ed.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.94068 WAL]
(2).
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Principles of marketing / Philip Kotler, Gary Armstrong
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 10th ed., Int. ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
(6), TC External Storage
[Call number: 658.8 KOT]
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk
by Schiffman, Leon G | Kanuk, Leslie Lazar. Edition: 8th editionPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2004]Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 SCH]
(8).
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Menu marketing and management : competency guide / National Restaurant Association Educational Foundation.
by Educational Foundation (National Restaurant Association). Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, [2007]Copyright date: ©2007Other title: NRAEF ManageFirst.Availability: Items available for loan: Taylor's Library-TU
[Call number: 647.950688 MEN]
(2).
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Leisure travel : a marketing handbook / Stanley C. Plog.
by Plog, Stanley C. Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 910.688 PLO]
(1).
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Marketing management / Russell S. Winer.
by Winer, Russell S. Edition: 3rd ed.Publisher: Upper Saddle River, NJ : Pearson / Prentice Hall, c2007Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 WIN]
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Basic marketing research : using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush.
by Burns, Alvin C | Bush, Ronald F. Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 BUR]
(7).
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Marketing : an introduction / Gary Armstrong, Philip Kotler.
by Armstrong, Gary (Gary M.) | Kotler, Philip. Edition: 7th editionPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005Copyright date: ©2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 ARM]
(5).
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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
by Kerin, Roger A | Peterson, Robert A. (Robert Allen), 1944-. Edition: 10th ed.Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 KER]
(2).
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Principles of marketing : an Asian perspective / Philip Kotler ... [et al.]
by Kotler, Philip. Publisher: Singapore : Pearson/Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MAR]
(7).
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Strategic Asian marketing : an essential guide for managers / Hean Tat Keh, Jeongwen Chiang.
by Keh, Hean Tat | Chiang, Jeongwen. Publisher: Singapore : Pearson Prentice Hall, c2004Other title: Essential guide for managers.Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.802 KEH]
(2).
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A framework for marketing management / Philip Kotler & Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
(2).
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Services marketing in Asia : managing people, technology and strategy / Christopher H. Lovelock...[et al.].
by Lovelock, H. Edition: 2nd ed.Publisher: Singapore : Pearson/Prentice Hall, c2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.80095 SER]
(3).
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Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 11th edition.International edition.Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
(2).
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Marketing management / Philip Kotler, Kevin Lane Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 12th editionPublisher: Upper Saddle River, NJ : Pearson Prentice Hall, [2006]Copyright date: ©2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 KOT]
(9), TC External Storage
[Call number: 658.8 KOT]
(1).
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The complete 21st century travel & hospitality marketing handbook / [edited by] Bob Dickinson, Andy Vladimir.
by Dickinson, Bob | Vladimir, Andrew. Publisher: Upper Saddle River, New Jersey : Pearson Prentice Hall, [2004]Copyright date: ©2004Other title: Complete 21st century travel and hospitality marketing handbook | Complete twenty-first century travel & hospitality marketing handbook | Complete twenty-first century travel and hospitality marketing handbook.Availability: Items available for loan: Taylor's Library-TU
[Call number: 338.4791 COM]
(1).
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Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson.
by Malhotra, Naresh K | Peterson, Mark, 1956-. Edition: 2nd ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.83 MAL 2006]
(6).
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Supply chain management : strategy, planning, and operations / Sunil Chopra, Peter Meindl.
by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Edition: 2nd. ed., Int. ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.7 CHO]
(1).
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