Your search returned 130 results.

Not what you expected? Check for suggestions
|
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: Sixth edition.Global edition.Publisher: Harlow : Pearson Education Limited, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 CLO 2014] (2).
Negotiating

Publisher: N.Y. : McGraw-Hill, c1996Availability: Items available for loan: Taylor's Library-TU [Call number: 658.4 NEG] (1).
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A [(j.a.)].

Edition: 3rd ed.Publisher: Chicago : Richard D. Irwin, c1995Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (1).
Advertising communications & promotion management / John R. Rossiter, Larry Percy

by Rossiter, John R | Percy, Larry [(j.a.)].

Edition: 2nd ed. , Intl.ed.Publisher: Boston, Mass : McGraw Hill, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ROS] (11).
Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.

by Burnett, John | Moriarty, Sandra E. (Sandra Ernst).

Publisher: Upper Saddle River, N. J. : Prentice Hall, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BUR] (6).
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 8th ed.Publisher: Mason : South-Western, Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI 2010] (2).
Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.

by Pelsmacker, Patrick de, 1957- | Geuens, Maggie, 1969- | Bergh, Joeri van den, 1971-.

Edition: Fifth edition.Publisher: Harlow, England : Pearson, [2013]Copyright date: ©2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 PEL 2013] (1).
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A [(j.a.)].

Edition: 4th ed., Int. ed.Publisher: Boston, Mass. : Irwin / McGraw-Hill, 1999Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (1).
Advertising promotion : supplement aspects of integrated marketing communications / Terence A. Shimp

by Shimp, Terence A.

Edition: 5th ed.Publisher: Fort Worth, Tex. : The Dryden Press, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI] (2).
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente

by Parente, Donald E.

Edition: 2nd ed.Publisher: Fort Worth, Tex. : The Dryden Press, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 PAR] (3).
How to prepare a promotional plan / David Waller

by Waller, David.

Publisher: Sydney : McGraw-Hill Book Co. Australia, c1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 WAL] (5).
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch

by Belch, George E | Belch, Michael A [(j.a.)].

Edition: 5th ed., Int ed.Publisher: Boston, Mass : Irwin/McGraw-Hill, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (1).
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison.

by Aitchison, Jim.

Publisher: Singapore : J. Wiley, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1095 AIT] (4).
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald [(j.a.)].

Publisher: Upper Saddle River, N.J. : Prentice Hall, c2002Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 CLO] (1).
Fashion marketing communications / Gaynor Lea-Greenwood.

by Lea-Greenwood, Gaynor.

Publisher: West Sussex : Wiley & Sons, 2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 391.00688] (1).
Advertising & IMC : principles & practice.

by Moriarty, Sandra E. (Sandra Ernst) [author.] | Mitchell, Nancy, 1950- [author.] | Wood, Charles (Charles M.) [author.] | Wells, William D [author.].

Edition: Eleventh edition / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells.Global edition.Publisher: Harlow : Pearson, [2019]Copyright date: ©2019Other title: Advertising and IMC.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 MOR 2019] (1).
The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.

by Dall'Olmo Riley, Francesca [editor.] | Singh, Jaywant [editor.] | Blankson, Charles [editor.] | Taylor & Francis Group [provider.].

Publisher: Abingdon, Oxon : Routledge, 2016Distributor: London : Taylor & Francis Group, 2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.

by Blankson, Charles | Dall'Olmo Riley, Francesca | Singh, Jaywant.

Edition: First edition.Publisher: New York : Routledge, 2016Other title: Companion to contemporary brand management.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.827] (1).
Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.

by Pelsmacker, Patrick de, 1957- [author.] | Geuens, Maggie, 1969- [author.] | Bergh, Joeri van den, 1971- [author.].

Edition: Seventh edition.Publisher: Harlow, England : Pearson, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658.802] (1).